Tennis Industry magazine

 

DEPARTMENTS

Our Serve: Spirit of Innovation, by Peter Francesconi
Industry News
TIA News
Footwear: Building a Foundation, by Kent Oswald
Retailing Tip: Memory Bank, by Jay Townley
Racquet Tech: Practice Makes Perfect, by Bob Patterson
Club Marketing: Something Old, Something New, by Bruce Knittle
Social Media: Shared Benefits, by John Torsiello
Ask the Experts, by Greg Raven
Your Serve: The Write Way to Newport, by Mark Preston

INDUSTRY NEWS

Tennis Channel buys Tennis Media Company
USTA launches revamped website
BJK sells World TeamTennis to Ein, Luddy
Oracle to aid transition from college to pros
Higueras, Berger to leave USTA PlayDev
USRSA explores racquet technician conference
Short Sets
USTA awards $150,000 towheelchair programs
Newcombe Tennis Fantasies to celebrate 30 years
USTA Foundation giving reaches $25 million
Bollettieri, Blake among ITA HoF Inductees
Lucy Garvin, Mary Pierce elected to PTR Board
People Watch
Rebo, Head announce global licensing deal

FEATURES

Hard Labor: These outdoor-facility winners are excellent examples of hard-court construction, by Peter Francesconi

Great Expectations: To create a positive customer experience, you and your staff must examine how you interact with players, and what you have to offer, by Dr. Michelle Cleere

EQUIPMENT

Having It All: New outfits combine on-court and off-court looks, as consumers continue to expect style and fashion with technical features, by Cynthia Sherman

String Theory: When it comes to spin potential, do shaped or textured strings provide an advantage, by Bob Patterson