DEPARTMENTS
Our Serve: Framing Our Future, by Peter Francesconi
Industry News
Letters: Focus on the Customer
TIA News
Racquet Tech: A New Level of Service, by Bob Patterson
Retailing Tip: Sell the Experience!
String Playtest: MSV Go Max 1.25
Your Serve: Leveling the Field, by Kevin Theos
INDUSTRY NEWS
USPTA, Wilson reunite in multiyear agreement
Adams nominated to repeat as USTA president
Adidas, USTA partner for Lake Nona, leagues
Tennis pioneer Seena Hamilton passes away
Playmate introduces iGenie ball machine
Rome Tennis Center opens 60 courts
Wilson creates Serena Williams autograph frame
USTA presents annual awards in New York
Sockwise debuts women’s line
Peoplewatch
Clijsters, Roddick, Braden, Fink nominated for HOF
Short Sets
Legacy Building Solutions designs OKC facility
FEATURES
Teaching Tools: Tech support, by Stan Oley.
Wish List for the New Year: We asked last year’s Champions of Tennis winners what they’re looking for in 2017.
Comfort and Control: New technology emerges for racquets and strings, by Bob Patterson.
Tennis Technology: Smarten Up! — With cutting-edge technology, PlaySight SmartCourts are helping players of all levels.
USPTA ADDVANTAGE
Education, Encouragement are Career Keys
Setteo Supports Grassroots Tennis Business
The Advantages of Serving American Style
Plus
CEO’s message
Past President’s message
USPTA World Conference
Beyond the Court
Endorsee News
Master Pro Corner
Career Development
Member News