News

[Glendale, CA — 10/23/26] — K-Swiss Performance Pickleball, a leader in high-performance court footwear, today announced a long-term partnership with Pickleball Central, the world’s oldest and largest pickleball equipment retailer, naming K-Swiss the Official Performance Pickleball Footwear Partner of Pickleball Central’s extensive Powered by Pickleball Central Pro Shop network across the country.

The partnership brings together two organizations deeply committed to the growth of pickleball and, more importantly, to providing players with products and experiences that meet the highest standards of performance, quality and customer satisfaction.

Through the partnership, K-Swiss Performance Pickleball footwear will be available at Powered by Pickleball Central Pro Shop locations nationwide, giving players throughout the United States greater access to purpose-built performance footwear designed specifically for the demands of today’s fastest-growing court sport.

“We couldn’t be more excited about this partnership with Pickleball Central,” said Dustin Perry, U.S. Director of Performance at K-Swiss. “There is a tremendous amount of energy surrounding pickleball right now, and having two brands that share such a strong commitment to performance, quality and customer satisfaction working together is incredibly exciting. Pickleball Central has built an outstanding reputation within the pickleball community, and we’re excited to bring our performance footwear to their Pro Shops and players across the country.”

Perry added, “We see this as a true long-term partnership. This isn’t simply about putting our shoes on a shelf. It’s about supporting the players, facilities, retailers and communities that are driving the sport forward. K-Swiss has a long history of innovation in court footwear, and we’re excited to bring that heritage and expertise to pickleball alongside a partner that holds itself to the same high standards.”

For Pickleball Central, the partnership expands its ability to provide players with access to footwear engineered for the unique movement patterns and demands of pickleball, while strengthening its commitment to offering products that help players perform with confidence on the court.

The collaboration will also create opportunities for K-Swiss and Pickleball Central to support local pickleball communities through Pro Shop activations, player engagement, product education, and other initiatives designed to connect players with the right performance equipment.

As pickleball continues to grow across all levels of play, both organizations see an opportunity to help elevate the overall player experience — from recreational players discovering the sport for the first time to competitive athletes competing at the highest levels.

“We’re thrilled about what this partnership represents for both organizations,” said Jimmy Blue, VP of Operations and Channel Development at Pickleball Central. “K-Swiss has a long legacy in court performance, and their commitment to developing products specifically for today’s pickleball player aligns extremely well with our mission to growing the sport and providing the best gear possible to players everywhere.”

The partnership reinforces K-Swiss’s broader commitment to pickleball and its position as a performance-focused court footwear brand. With decades of experience in tennis and court sports, K-Swiss continues to leverage its performance heritage to develop footwear designed around the specific needs of today’s athletes.