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USTA Brings Aboard MLK Consulting to Help Grow Cardio Tennis

ORLANDO, FL., May 12, 2021 - The USTA announced that they have retained MLK Consulting, led by Michele Krause, to help grow Cardio Tennis® across the United States. MLK Consulting will lead efforts in the development of a national Cardio Tennis strategy for promotion, education, training, and implementation. As tennis participation continues to increase across the country, Cardio Tennis is a key component in engaging and retaining new and returning players.

Krause will engage a team of experienced and respected trainers who are experts in Cardio Tennis and will be influencers online, in-person, and through social media. She will also look to focus on engaging fitness industry trade stakeholders to bring Cardio Tennis to the fitness industry.

“When you think Cardio Tennis, you think Michele Krause. Michele has been a tireless advocate for health and fitness in the Cardio Tennis world, and we are extremely excited to be able to re-engage her expertise and knowledge of Cardio Tennis as we look to expand tennis offerings around the United States,” said Craig Morris, USTA Chief Executive, Community Tennis. “With more demand for tennis around the country and from those looking for healthy options to stay active, Michele will play a pivotal role in engaging the tennis community— including facilities, instructors, and consumers—to support the growth of the game.”

“Cardio Tennis is an incredible health-and-fitness product and a great way to attract and retain players. There is so much potential for growth with Cardio Tennis and I look forward to working with the USTA to continue to raise the standard of how Cardio Tennis is delivered and introducing it to people across all demographics,”’ said Michele Krause. “It is the most inclusive way to participate in tennis and get the best workout at the same time.”

Under Krause’s leadership for more than 15 years, Cardio Tennis became a global product and a part of tennis culture throughout the world. She is an experienced and sought-after international speaker and trainer who has presented at industry events all over the world and has delivered over 500 educational courses to tennis and fitness professionals. Krause is a USPTA- and PTR-certified tennis professional who managed tennis facilities throughout the U.S. prior to her Cardio Tennis role. She is certified in TRX Suspension Training, Combine 360, Pat Etcheberry, RacquetFit, and an ITPA-Tennis Performance Trainer. Krause received the TIA/PTR Industry Excellence award in 2012, Racquet Sports Industry magazine’s Tennis Industry Service award in 2018, and the USPTA Florida Pro of the Year award in 2018.

 

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