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Midtown Athletic Clubs Partners with Club Automation

CHICAGO and BIRMINGHAM, Ala., April 20, 2021 — Midtown Athletic Clubs, a world-class fitness and tennis provider with eight clubs across the U.S. and Canada, announced a 5-year partnership with Club Automation as its official member management software provider.

Midtown Athletic Clubs, a world-class fitness and tennis provider with eight clubs across the U.S. and Canada, announces a 5-year partnership with Club Automation. Supported by an external software consulting company, Midtown Athletic Club sought a technology partner that would aid their mission to inspire people to transform their lives. Several platforms were evaluated across multiple criteria, including the ability to create exceptional member experiences and produce innovative solutions. At the end of an extensive vetting period, Midtown chose Club Automation as its management software provider.

“Midtown aims to deliver ‘wow’ experiences for our community,” said Jon Brady, President of Midtown Athletic Clubs. “This partnership will enable every associate on our team to better provide personalized experiences —simplifying and automating many of the daily tasks that keep us from spending more time impacting more members.”

Together, Club Automation and Midtown will leverage technology to enhance member experiences and simplify staff processes throughout their world-class facilities. With expansive offerings including spas, swimming pools, tennis courts, pro shops, group exercise classes, bistros, and more, a comprehensive, end-to-end solution was essential.

“We’re excited to bring Midtown Athletic Clubs into the Club Automation family,” says Jeff VanDixhorn, Club Automation co-founder and CRO, Club Division of Daxko. “I’ve had a close relationship with the team at Midtown for many years and have been impressed with their incredible commitment to their members. We’re honored to partner with them and support their efforts to provide unparalleled member experiences.”

Club Automation is a leader in management solutions for member-based businesses including health clubs, athletic clubs, and medical wellness centers. Founded by club owners and used by more Top 100 clubs than any other management solution, Club Automation has been a trusted name in the industry since 2007. Club Automation is part of the Club Division of Daxko.

“Midtown Athletic Clubs is the gold standard when it comes to providing a top-notch fitness experience,” says Daxko CEO Ron Lamb. “At Daxko, we’re committed to powering health and wellness throughout the world. Sharing this essential value with Midtown Athletic Clubs is central to our partnership, and I am excited to see how we’ll transform lives together in the coming years.”

Midtown Athletic Clubs is the latest multi-location fitness club to partner with Club Automation for comprehensive club management software.

Posted on April 20, 2021
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