California Sports Surfaces Launches Ultra Performance Series
ANDOVER, Mass. - November 5, 2020 - ICP Building Solutions Group (ICP BSG) has announced the launch of its California Sports Surfaces (CSS) Ultra Performance Series, a complete reformulation of its Plexipave® and DecoTurf® products that delivers exceptional abrasion resistance, improved permeability, excellent coverage, a streamlined color palette and other qualities demanded in the world’s most competitive sports surface applications.
CSS Ultra Performance comes as part of ICP BSG’s wide-ranging reinvestment in California Sports Surfaces, an effort to affirm the brand’s position as the clear industry leader in the sports surfaces and flooring industry. Customers can expect higher-performing products, enhanced service and support, and faster, streamlined delivery, solidifying California Sports Surfaces as a better business partner around the world.
“Plexipave, DecoTurf and a variety of other California Sports Surfaces brands have been trusted to deliver outstanding resiliency and performance in some of the world’s highest-profile sporting events for decades,” said James Rack, Vice President, Sports Surfaces, ICP BSG. “We intend to carry on that mission for decades to come. It’s why we have committed to bringing new talent into the organization, dedicating resources to research and development, and reformulating our products for greater performance than ever before.”
The CSS Ultra Performance series delivers:
- Exceptional abrasion resistance and durability to minimize surface wear.
- Improved permeability, allowing the coating to breathe from the ground up and avoid moisture-trapping.
- Enhanced tensile strength, providing greater pliability when applying a coating over rubber mat systems or imperfect asphalt.
- Better UV resistance and color retention to minimize changes or fading after prolonged sun exposure.
- Excellent coverage, helping installers get more from every application.
- A streamlined, enhanced color palette to help customers achieve outstanding looks on every surface.
In conjunction with the launch of CSS Ultra Performance, ICP BSG is bolstering the California Sports Surfaces team with new personnel across its operations to help provide better service in the field, improved response time and continuous innovation across each high-performance products.
“Everything we’re doing, we’re doing to better serve our customers,” said Rack. “We’re excited for our customers to get their hands on CSS Ultra Performance products and to provide outstanding service well into the future.”
For more information about CSS Ultra Performance, visit www.CaliforniaSportsSurfaces.com. For more information about ICP Building Solutions Group, visit at www.icpgroup.com.
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