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Meet M7: Babolat’s newest string

Since inventing tennis strings 140 years ago, Babolat has blazed a trail of continuous innovation to offer tennis players the best equipment to suit their game. Thanks to this know-how and expertise, Babolat introduces a unique multifilament string offering competitive players an effective blend of power and durability without compromising comfort.

Developed in France by Babolat’s Research & Development department, the new Babolat M7 string combines a patented multifilament construction composed of 7 monofilaments 100% polyamide — the first of its kind. This construction allows for more durability while keeping the soft feel and power, and allows for more control.

Features of the new Babolat M7 string

• Patented multifilament construction composed of 7 monofilaments
• 100% polyamide for effective power and more durability
• Anti-abrasion coating that increases the durability

Benefits of the new Babolat M7 string

• Controlled power
• More durability from a multifilament string without sacrificing playability
• More comfortable alternative to poly strings

Strings represent 50% of a racket’s performance. “The string is the only element that comes in contact with the ball so it’s important to have the right string to suit your game,“ explains Franck Fernier, Strings Product Manager for Babolat. “The new Babolat M7 is ideal for a competitive junior or club-level player looking for the soft feel and power of a multifilament, but with more durability.”

The Babolat M7 string is available in the following gauges: 17/1.25mm, 16/1.30mm Babolat M7 will be available at retail stores starting Tuesday, February 17. Suggested Price: $15.95

About Babolat

Created in 1875, in Lyon, France, Babolat is the longest-running international company specialized in tennis. Today, Babolat is number 1* in tennis racket sales in the United States, Japan and Europe. Family-run for five generations, Babolat is an innovative brand in the tennis sector providing complete equipment for tennis players: rackets, strings, shoes, balls, bags, apparel and accessories. Babolat equips numerous tennis players with rackets and strings including Rafael Nadal (SPA), Jo-Wilfried Tsonga (FRA), Sam Stosur (AUS), Agnieska Radwanska (POL), Eugenie Bouchard (CAN) and Caroline Wozniacki (DEN). www.babolat.com - www.Facebook.com/Babolat * (Sources: number 1 in sales in US specialty stores, TIA/SMS, September 30, 2014 / Japan: Yano Research Institute, May 30, 2014/ Europe: SMS, June 30, 2014).

Posted on February 11, 2015
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