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Babolat strikes again with Pure Strike

Lyon, France — Tennis is constantly evolving, and Babolat innovates for players by observing the evolution of their game. Born out of research and feedback from players, the Babolat Pure Strike is an all-new racket model. Designed for “First Strikers” who have an attack-based game and take the ball early, this racket offers reactivity and precision, thanks to a hybrid frame construction (both square and elliptic) with specific technologies. The Babolat Pure Strike racket will be available at authorized retail outlets starting mid-January 2014.

Two player profiles

As a brand specialized in tennis, Babolat observed that the majority of players today are baseline players. These players fall into two categories based on their position on the line at the moment they hit the ball: “Punchers,” who hit the ball at the top of the bounce while staying behind the line, and “First Strikers,” who have a forward game, playing the ball on the rise.

Babolat Pure Strike: a racquet for “First Strikers”

“First Strikers” primarily play inside the baseline. They play forward, taking the ball early when it’s on the rise, and use the speed of their opponent’s ball to generate power. They need a racket that is both reactive and precise, because they use every corner of the court to overwhelm their opponent and get the advantage. The Babolat Pure Strike is particularly well suited for them.

“Thanks to a new hybrid frame construction (square and elliptic), the Babolat Pure Strike racket offers more reactivity at ball impact than any other racket in this segment. ‘First Strikers’ will find the perfect balance between reactivity and precision,” said Gael Moureaux, Babolat rackets product manager.

Combination of technology and know-how

To complement the worldwide best-selling racket models — Babolat Pure Drive, Babolat Aeropro Drive and Babolat Pure Storm — Babolat now offers a new racket with a sleek design: carbon grey paired with neon red.

With the future in mind, the Babolat Pure Strike integrates technologies developed specifically for maximizing reactivity and precision.

The Babolat Pure Strike range

So that each “First Striker” finds a racket perfectly adapted to his game, Babolat proposes four versions of the Pure Strike.

Babolat Pure Strike 18 x 20

Perfect for players who use the entire court to challenge their opponents, this racket has the ultimate precision thanks to its 18 x 20 stringing pattern.

• Headsize: 630 cm² / 98 sq. in.
• Weight: 305 g / 10.8 oz.
• Suggested price: $189.00 (unstrung)

Babolat Pure Strike 16 x 19

Power and spin for players who use the speed of their opponent’s ball, thanks to a 16 x 19 stringing pattern. Available starting May 2014.

• Headsize: 630 cm² / 98 sq. in.
• Weight: 305 g / 10.8 oz.
• Suggested price: $189.00 (unstrung)

Babolat Pure Strike Tour

This heavier model is for competitive players who play forward, hitting the ball immediately after the bounce. 18 x 20 stringing pattern.

• Headsize: 630 cm² / 98 sq. in.
• Weight: 320 g / 11.3 oz.
• Suggested price: $195.00 (unstrung)

Babolat Pure Strike 100

For players looking for a lighter racket for better maneuverability and a larger headsize for more forgiveness. 16x19 stringing pattern.

• Headsize: 645 cm² / 100 sq. in
• Weight: 290 g / 10.2 oz.
• Suggested price: $185.00 (unstrung)

The Babolat Pure Strike will be available mid-January 2014. For a list of authorized Babolat retailers, please visit Babolat.com

About Babolat

Created in 1875, in Lyon, France, Babolat is the longest-running international company specializing in tennis. Today, Babolat is No. 1* in racket sales in the U.S., Japan and Europe. Family-run for five generations, Babolat is an innovative brand in the tennis sector providing a complete array of technical equipment for tennis players: rackets, strings, shoes, balls, bags, apparel and accessories. Babolat equips numerous players with rackets and strings including Rafael Nadal (ESP), Jo-Wilfried Tsonga (FRA), Li Na (CHN), Sam Stosur (AUS), Agniezska Radwanska (POL), Nadia Petrova (RUS) and Alizé Cornet (FRA) (these last two also wear Babolat tennis shoes).

(Sources: No. 1 in value in the U.S., in tennis specialty stores, TIA/SMS, January - Aug 2013 / Japan: Yano Research Institute, year 2012 / No. 1 in value in Europe: SMS, year 2012)

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Posted on October 22, 2013
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