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Wimbledon Live in 3D Hits the Big Screen

CENTENNIAL, Colo. — One of the oldest and most prestigious tennis tournaments in the world is celebrating its 125th Anniversary this July as the Final matches are showcased live in Wimbledon’s big screen debut, all in RealD™ 3D. For the first time, fans will feel like they are at center court as WIMBLEDON IN 3D takes movie theater audiences across the country into the action beginning with Wimbledon Live in 3D: Women’s Finals on Saturday, July 2 (9:00 a.m. ET / 6:00 a.m. PT); followed by Wimbledon Live in 3D: Men’s Finals on Sunday, July 3 (9:00 a.m. ET / 6:00 a.m. PT). Produced for the 3-D cinematic environment by Sony, these special in-theater events will capture the excitement, energy and drama that fans have come to expect from this famed sports championship.

“Tennis fans are encouraged to drop by their local theaters at any time during the matches to experience the thrill of the world’s finest players battling each 100-plus mile-per-hour serve and volley in the Wimbledon Championships events in RealD 3D from their historic, courtside seat”

Tickets for WIMBLEDON IN 3D are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom website (theaters and participants are subject to change).

Presented by NCM Fathom, SuperVision Media and Sony, WIMBLEDON IN 3D will be shown in select U.S. theaters via Sony Digital 4K Cinemas and other digital cinema projection systems utilizing RealD LIVE technology, projected from the renowned All England Tennis Club.

“Tennis fans are encouraged to drop by their local theaters at any time during the matches to experience the thrill of the world’s finest players battling each 100-plus mile-per-hour serve and volley in the Wimbledon Championships events in RealD 3D from their historic, courtside seat,” said Dan Diamond, vice president of NCM Fathom.

Wimbledon has been held at the All England Club in the London suburb of Wimbledon since 1877. It is one of the four Grand Slam tennis tournaments - along with the Australian Open, French Open and U.S. Open — and the only one still played on the game’s original surface, grass, which gave the game of lawn tennis its name. The tournament takes place over two weeks in late June and early July, culminating with the Ladies’ and Gentlemen’s Singles Final, scheduled respectively for the second Saturday and Sunday. In 2009, Wimbledon’s Centre Court was fitted with a retractable roof to prevent rain delaying and interrupting Centre Court matches during the tournament. Wimbledon 2011 will see the best players from over 60 countries compete in the five main Championships events.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,200 screens (16,100 digital). During 2010, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas, Coming Attractions and Digiplex Destinations). The NCM Fathom Events broadcast network is comprised of over 600 locations in 163 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit nationalcinemedia.com, ncm.com, or FathomEvents.com.

About SuperVision Media

SuperVision Media is a leading global rights owner and distributor for cinemas and out-of home venues. SuperVision has worked with clients such as FIFA, Formula One, ESPN and the BBC. Currently, SuperVision is the exclusive global theatrical distributor for Wimbledon in 3D working alongside Sony and is also delivering Michael Flatley’s Lord of the Dance 3D into cinemas globally. SuperVision’s other content includes a selection of music and entertainment programming delivered out of its New York and London offices. supervisionmedia.net.

Posted on June 15, 2011
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