Zvonareva Signs with Prince
Bordentown, NJ — Prince, the total tennis company and leader in premium performance tennis equipment, is proud to officially announce the addition of WTA touring pro, 25 year-old, Vera Zvonareva to its roster of sponsored athletes. Zvonareva, currently ranked No. 22 in the world, will play the company’s new EXO3 Black 100 racquet — the same racquet now used by nearly a dozen ATP and WTA players on the pro tour.
“I trust Prince and the quality of the racquets they produce and know that the company is continually thinking about ways to take my game to a higher level. When I first picked up the EXO3 Black, I knew something was different, special about it, and the more time I spent with the racquet, the better it felt to me. I have already won my first title with it and am looking to make deeper runs at the bigger events this year, especially the Grand Slams.”
Zvonareva has been part of an ever-growing team of touring pros who have made the switch to use racquets featuring Prince’s patented O-Technology which are re-engineered around a series of unique, large “holes” in the frame that enhance the sweet spot, increase stability and deliver faster racquet swing speeds with less effort. The most recent iteration, EXO3, has already been adopted by such players as Gael Monfils, Maria Sharapova, the Bryan Brothers and Shahar Peer, with the Company introducing its three latest models, the EXO3 Black 100, the slightly lighter EXO3 Black Team 100 and the EXO3 White 100, to players worldwide earlier this year.
“Vera a fantastic talent, very athletic, and a tough competitor who is very capable of putting together strong showings at the major events and winning a Grand Slam,” said Helge Capell, Director of Global Tour at Prince Sports, Inc. “Now, with the new EXO3 Black 100, she feels as though she can hit out on the ball — generate even more punishing power, but with a bit more feel and control on her shots. Vera is yet another example of a top tour-level player understanding the benefits of the visible O-Tech “holes” found in all EXO3 racquets — and we are excited to formally announce the addition of her to the team.”
Aside from using the EXO3 Black 100 in competition and carrying the Prince Tour Team racquet bag, Zvonareva will represent the brand in various marketing and promotional initiatives including advertising, retail appearances, demo events and via other various consumer engagements and “touch-points” both in store, on-line and on court throughout the year.
Currently, there are fifteen different racquet models in the EXO3 line of performance racquets, allowing players with different playing styles, preferences and skill levels the opportunity to take advantage of the technology. There are eight models in the EXO3 Tour Series designed for ultra-competitive players looking for control-oriented frames with more traditional weights and cross-sections and seven models in the Thunder Series designed for players looking for ultimate comfort with exceptional playability. For more information on Vera Zvonareva, EXO3 or O-Technology, the entire range of Prince performance products or any other Prince sponsored athletes, consumers and retailers can log on to princetennis.com.
About Prince Sports, Inc.
Prince Sports, Inc, based in New Jersey, is a company of racquet sports enthusiasts whose goal is to create cutting edge, functional and technically advanced products that deliver performance benefits for avid players. The Company’s portfolio of brands includes Prince (tennis, squash and badminton), Ektelon (racquetball) and Viking (platform/paddle tennis). The Company has a 40-year history of innovation which includes the invention of the first “oversize” and “longbody” racquets, the first “Natural Foot Shape” tennis shoe, the first “synthetic gut” string and the first electronic ball machine. Today, Prince markets leading technologies in racquets (EXO3), string (Recoil), footwear (Lightspeed) and apparel (Aerotech). It has operations on three continents with distribution in over 100 countries. For more information on players, products or programs please visit princesports.com.
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