Novak Djokovic vs. Tennis Machine
Kennelbach - Austria — HEAD gives tennis fanatics a chance to see ATP World Tour No. 2 Novak Djokovic off court in his upcoming lead role in HEAD’s new broadcasted tennis videos. The videos cleverly exemplify HEAD’s campaign “The Power of You” by depicting an experiment with tennis balls and HEAD Speed racquets, where an astonishing chain reaction is unexpectedly created to the surprise of Djokovic and his team.
Starting as a simple bet with some of his friends, Novak Djokovic’s experiment turns into something astounding. Djokovic enlists the help of Jeff, a project engineer, and Lars, an assembly operator, to assemble a tennis machine comprised of a HEAD Speed tennis racquet and a tennis ball. After a successful initial test, the team places numerous tennis machines all over a large warehouse for the ultimate experiment. Not only does a chain reaction occur but there is also a surprise twist that even the team engineer cannot explain.
Viewers are encouraged to visit head.com/experiment, where they can watch Djokovic’s experiment take place on several online platforms like YouTube, Facebook and Twitter. Fans will also have the opportunity to view the exclusive behind-the-scenes footage and making of the production.
TIMag.com news search
Latest TIMag.com news
- Dunlop, Atlanta Open Reach Multi-Year Ball, Racquet Agreement
- Eugenie Bouchard Joins Slinger Bag as Brand Ambassador
- Tennis Channel to Show Hall of Fame Induction Ceremony Live
- USTA Foundation Awards $1.07M to 105 NJTL Chapters
- Lin-Manuel Miranda Voices New US Open Marketing Campaign
- Tennis Channel is Exclusive Home of US Open Series
- Franklin X-40 Becomes Official Ball of USA Pickleball
- US Open Series Launches This Week With 9 ATP and WTA Events
- ESPN Reaches Agreement to Televise Wimbledon Through 2035
- Tennis Channel, Wimbledon Agree to New Partnership Through 2036