Under Armour and IMG Performance Form Unprecedented Partnership
Under Armour and IMG Academies announced today that they are forming a partnership to develop a unique comprehensive athletic training platform that will establish a global measurement standard for improved sports performance, health and fitness called “Combine360.”
By utilizing the performance and training expertise of Under Armour and IMG Performance, Combine360 will measure and record sport-specific ability and mental aptitude, nutritional level, ability to communicate and a variety of other performance disciplines allowing athletes of all abilities from across the world to compare their scores.
As part of this new venture, beginning in early 2010, Under Armour and IMG Performance will host over 100 combines at regional sites across the country. Staffed by some of the world’s top performance specialists from Under Armour and the IMG Performance Institute, the combines will lay the foundation for a consistent platform for athletic analysis. This partnership will also help establish testing metrics, training methodology, certification standards and continuing educational programs to maximize athletic development and performance potential. The focal points of this integrated training platform are at three levels: 90 (Core Physical), 180 (Sports-Specific Physical) and 360 (Advanced Elements). These tests will include physical conditioning, muscle regeneration, nutrition, sports medicine and anthropometric assessments.
To kick off the partnership and showcase the multi-sport applications of this joint initiative, Under Armour and IMG Performance hosted a special grassroots combine for dedicated football, soccer and rugby players (ages 8-18) this past Saturday, October 24th at London’s Finsbury Park Stadium in conjunction with the NFL game in London between the New England Patriots and Tampa Bay Buccaneers. Over 250 talented athletes participated in this first-ever program. The head of the IMG Performance Institute’s Strength and Conditioning program, Jeff Dillman, along with performance specalist Corey Stenstrup, and the Head of Mental Conditioning, Dr. Angus Mugford all crossed the Atlantic to work with some of the UK’s young athletic talent. Athletes attending the combine got some hands on coaching and sport skill work from some of the best coaches out there, including IMG’s own Director of the IMG Soccer Academy - Tom Durkin, in addition to Drew Brees’ Strength Coach Todd Durkin, Former NFL player Eric Ogbogu and NFL Receiver Coach Noel Mazzone.
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