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Prince’s Takes Game Improvement Racquets to New Level with Introduction of Strung-Thru-Stringing System

Bordentown, NJ — Whether it is a tour proven stick for an elite touring pro or a game improvement racquet for a club or frequent recreational player, the tennis-obsessed team at Prince is focused on bringing products to market that help every player take their game to the next level. Now, with the introduction of the O3 Speedport Platinum and O3 Speedport Gold, they have done it again by developing a revolutionary racquet design that delivers a sweet spot up to 70% larger than a traditional racquet.
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Beginning in January, 2008, players looking for the ultimate game improvement racquet will need to look no further. Both the O3 Speedport Platinum and the O3 Speedport Gold will be the first frames to feature Prince’s revolutionary Strung-Thru-Stringing System™, which extends the main strings through the yoke of the racquet, creating the largest sweet spot available. The game-changing, and easy to string design, combined with an ultra-light, oversize O3 Speedport frame, results in two premium racquets with unmatched comfort and unparalleled maneuverability.

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“The Strung-Thru-Stringing System is, quite literally, a breakthrough design feature, that will not only surprise players in look but in overall feel and comfort as well,” said Dave Holland, Global Category Director for Performance Racquets at Prince. “O3 has helped us completely re-think racquet design, enabling us to develop new, game-changing technologies which continue to bring player performance to new heights and the best products to market.”

Of course, as Prince continues to expand the personal customization options offered to players, for those who want to string the racquets like any current O3 Speedport frame, both the O3 Speedport Platinum and O3 Speedport Gold will offer an easy-to-insert throat piece that allows them to do just that.

O3 Speedport Platinum and Gold become the latest additions to Prince’s game improvement line which currently includes the O3 Speedport Silver, O3 Speedport Blue and O3 Speedport Red. Since their introduction last year, these racquets have become three of the sport’s best selling frames.

“We have had success with our game improvement racquets over the past year due in large part to the growing interest among players who recognize the undeniable benefits of O3 technology,” said Doug Fonte, President of Prince Americas. “The responses and reactions we received from players who playtested these new frames were extremely positive and we are very excited to bring them to market. The Strung-Thru-System is another visible Prince innovation with proven benefits and a testament to a passionate and forward-thinking R&D team. Platinum and Gold certainly live up to their name and are poised to set the bar high in the game improvement segment.”

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