Research Highlights Industry Potential for 10 and Under Tennis

With a multi-million dollar investment from the USTA in 10 and Under Tennis, there is a huge potential for growth in our sport. Although overall participation declined slightly in 2010, due in part to the still-fragile economy, research indicators point toward the great opportunity that the youth market brings to the tennis industry. Here are some highlights from TIA research, including the Court Activity Monitor, Cost of Doing Business — Retailers, participation studies and census data:

The TIA will continue to monitor the impact of the 10 and Under Tennis Initiative on the sport and the industry. Contact the TIA for more information on TIA research. For retailers looking to get involved in the 10 and Under Tennis effort, visit


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