10 Ways to Improve Your Retail Business in 2011

As a tennis retailer, you’ll find plenty of tools and resources from the Tennis Industry Association that can help you cut expenses and boost profits. Here are just a few ways the TIA can help your business. For more information, visit TennisIndustry.org.

1 Increase Revenue — 10 & Under Tennis Equipment Sales

The USTA is investing heavily in the growth of 10-and-under tennis, so now’s the time to get your retail business into the (kids’) game, as youngsters—and their parents—look for youth-sized racquets, transition balls, and clothes and tennis accessories.

2 Improve Customer Service — TennisConnect

The TIA’s premier business software tool for tennis providers, TennisConnect has features such as String Center, Demo

Racquet Center, Contact Manager, Group Email, eCalendar, Web Page Editor and more—all designed to help you run your retail business more efficiently and profitably. With TennisConnect, you can plug any component into your existing website.

3 Promote Your Business — Free Listings at GrowTennis.com

This free service is the starting point for more than 2 million consumers every month who search for tennis equipment, clothes, courts, programs, lessons and more. List your business in the industry’s largest searchable database. It’s free, fast and easy—and can drive customers to your store.

4 Save Money — TIA Discount Shipping Program

Through PartnerShip®, TIA members save up to 27% on select FedEx® services and at least 70% on less-than-truckload (LTL) freight shipments.

5 Improve Operations — Cost of Doing Business–Retail

Get the latest trends and data in the TIA’s biennial report. Measure your retail performance against industry trends and averages and see where you may have challenges or can improve.

6 Gain Awareness & New Skills — TIA Webinars

In December, the TIA started an interactive webinar series for industry professionals with presentations on social media and on selling racquets and strings. Future webinar topics (see page 23) will include more on social media and using technology to help your business, customer service, management, marketing and communications.

7 Find Help & Advice — Careers In Tennis

Looking for help at your store or facility? Whether full-time, part-time or seasonal, posting job openings at CareersInTennis.com will help you find qualified candidates. And it’s free, for both employers and job-seekers.

8 Increase Knowledge — Retail Managers’ Manual

Whether you’re just starting out in the tennis retail business or are a veteran, this free guide from the TIA, available as a pdf, has valuable information and tips to help you.

9 Protect Your Business — Counterfeit Racquet Campaign

Retailers, manufacturers and consumers all lose out with counterfeit racquets. Help eliminate these illegal products. Register your business for free to verify to consumers that you’re an authorized tennis retailer.

10 Improve Your Bottom-Line — TIA Member Benefits

Check out all the benefits TIA members receive, including TennisInsure, a custom insurance program for business, health, liability, property, auto, umbrella and workmen’s comp. Members also have access to reduced credit-card processing fees, teaching resources discounts, PR services, free one-year subscription to RSI, and more.


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