Industry Economic Index
The TIA has in development the new Economic Index to help define the “worth” of the tennis industry. The index will be derived from a compilation of data from all sectors of the industry to determine a measurable economic impact for tennis in the U.S. — in effect to “monitor” the U.S. tennis economy. This will help the industry determine not only where we’ve been, but also how we can positively affect the future for all industry stakeholders.
The TIA Economic Index will gather top-line data from eight key sectors of the tennis economy, including participation, facilities, court construction, program delivery, equipment, and tournaments and events. Release date: Fall 2010.
Industry Snapshot 2Q 2010
Racquet sales at pro/specialty were up 6% in units and 8% in dollars year-to-date through the second quarter 2010, compared to the same six months last year.
At wholesale, 2nd quarter racquet shipments saw a slight decrease, however there was a 7.4% increase in wholesale racquet dollars for the second quarter, indicating a growing trend in performance racquet demand and increasing price points. Tennis ball shipments year to date were up 1.6% in units and 2.7% in dollars.
Tennis Market in the U.S.
Total retail tennis product category spending in 2009 reached $863.5 million, with nearly 72% of that spending coming from frequent players (those who play 21+ times/year)
Equipment Spending Breakdown at Retail:
Racquets: $174M Balls: $99M Shoes: $195M Strings: $54M Apparel: $262M Other: $80M
- In the youth racket market, 2009 wholesale shipments were up 64% since 2003 — highlighting higher participation rates from a younger demographic
- Through Q2 of 2010, racket wholesale dollars are up 7%, however down 2% in units, reflecting the trend of a 10% higher average value for a racket compared to 2009
Facility and Retailer Panels
The TIA is working with facilities and retailers, including through the newly formed TIA Facility Panel and TIA Retailer Panel, which were created to help advise the TIA on current needs, issues and concerns. The panels’ goals include keeping the TIA better in touch with what facilities and retailers need to grow their businesses, keeping facilities and retailers better in touch with what the TIA offers, and helping to formulate effective messaging.
The Tennis Industry Association has put together a comprehensive research package that focuses on every aspect of the tennis marketplace. Partnering with Sports Marketing Surveys, we produce more than 70 reports annually and have tennis market data going back to 1976.
Our research includes reports on participation; what’s selling at retail; cost of doing business for facilities, retailers and court builders; effectiveness of grassroots programs; retailer health index; and much more.
TIA Update search
TIA Update items
- Tennis Leads Traditional Sports In Participation Growth Rate
- Attention Tennis Providers: Update or Add Your Information Now at GrowTennis.com!
- 2011 State of the Industry Report
- Retailers: Stock Up On 10 and Under Tennis Balls
- 'Dashboard' tracks progress on 10 and Under Tennis
- Tennis Retail A Key Focus At Industry Meetings
- Simple Message to Serve As a Rallying Call for Industry Growth
- Tennis Providers: What Does PlayTennis.com Mean for You?
- Resources for TIA Retail Members
- Business Assessment Program for Tennis Retailers