Creating Frequent Players a Key Focus
Frequent tennis players drive the economic health of this industry and sport, accounting for more than 80% of all consumer goods and services sold. So it’s easy to see why we all need to increase the number of frequent players. But in 2009, while overall tennis participation grew by 12%, frequent players (those playing at least 21 times a year) declined by 3.4%, to 5.4 million. Related to that decline, total play occasions went down 6.6%.
The TIA, with its industry partners, is targeting the 24.7 non-frequent players, hoping to get them on pathways to becoming frequent players—and frequent tennis consumers. The goal is to grow frequent players by 7% a year, starting in 2011. “Building greater awareness of resources such as programs and pathways to help players get into tennis and play more, and of coordinated efforts such as 10-and-under [QuickStart] tennis will help us produce 7.5 million frequent players by 2015 and 10 million by 2020,” says Jon Muir, TIA president.
TIA Update search
TIA Update items
- Tennis Leads Traditional Sports In Participation Growth Rate
- Attention Tennis Providers: Update or Add Your Information Now at GrowTennis.com!
- 2011 State of the Industry Report
- Retailers: Stock Up On 10 and Under Tennis Balls
- 'Dashboard' tracks progress on 10 and Under Tennis
- Tennis Retail A Key Focus At Industry Meetings
- Simple Message to Serve As a Rallying Call for Industry Growth
- Tennis Providers: What Does PlayTennis.com Mean for You?
- Resources for TIA Retail Members
- Business Assessment Program for Tennis Retailers