Did You Know…?
Key Findings From the Participation Survey
- Total participation broke the 30 million mark in 2009 (a 12% increase to 30.1 million, against 26.9 million in 2008).
- New players reached 7.1 million (up 19.5% from 5.9 million in 2008).
- Continuing players stand at 16.1 million (up 6.3% over 2008, when it was at 15.1 million).
- 6.9 million former players came back to the game in 2009 (a big 18% increase compared with 5.9 million in 2008).
- But the number of frequent players is down slightly — a 3% decline to 5.4 million, from 5.6 in 2008).
- Total play occasions fell in 2009 to 563 million, down 6.6% from where it stood in 2008 (603 million).
Court Activity Monitor
- There is net growth in all the components examined to monitor court activity (new players, league play, total court usage, and tournament play).
- “New players” continues to be the component with the highest net increase (46% of facilities report an increase).
- QuickStart Tennis has been adopted by nearly two-thirds of facilities.
Go to TennisIndustry.org/research to take a survey for facilities, retailers, court contractors.
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TIA Update search
TIA Update items
- Tennis Leads Traditional Sports In Participation Growth Rate
- Attention Tennis Providers: Update or Add Your Information Now at GrowTennis.com!
- 2011 State of the Industry Report
- Retailers: Stock Up On 10 and Under Tennis Balls
- 'Dashboard' tracks progress on 10 and Under Tennis
- Tennis Retail A Key Focus At Industry Meetings
- Simple Message to Serve As a Rallying Call for Industry Growth
- Tennis Providers: What Does PlayTennis.com Mean for You?
- Resources for TIA Retail Members
- Business Assessment Program for Tennis Retailers