Why is Tennis Participation Growing?
Research shows that tennis participation seems to be less affected by a bad economy. In fact, the latest studies show that 26.9 million people are playing tennis, the highest number in 15 years, and participation continues to increase. There are a number of reasons why this sport is growing:
- Tennis promotes a healthy, active lifestyle with great social benefits. An hour of tennis will burn more calories than virtually any other traditional sport.
- Tennis is relatively inexpensive to play — all you need is a racquet and a can of balls.
- Through unified support, the tennis industry has developed a strong infrastructure providing more places to play, programs to learn and partners to play with. A GrowingTennis System at growingtennis.com, designed to help tennis providers, is receiving 2 million consumer queries every month.
- The TennisWelcomeCenter logo has appeared on 200 million tennis ball cans and 10 million starter racquets, directing consumers to go to TennisWelcomeCenter.com.
- There are 700,000 participants in USTA League Tennis, 30,000 participants in Tennis on Campus, and tournament attendance continues to grow.
Share your reasons for growth at TennisIndustryForum.com.
TIA Update search
TIA Update items
- Tennis Leads Traditional Sports In Participation Growth Rate
- Attention Tennis Providers: Update or Add Your Information Now at GrowTennis.com!
- 2011 State of the Industry Report
- Retailers: Stock Up On 10 and Under Tennis Balls
- 'Dashboard' tracks progress on 10 and Under Tennis
- Tennis Retail A Key Focus At Industry Meetings
- Simple Message to Serve As a Rallying Call for Industry Growth
- Tennis Providers: What Does PlayTennis.com Mean for You?
- Resources for TIA Retail Members
- Business Assessment Program for Tennis Retailers