How Does the Economy Affect Your Business?

We've analyzed two leading economic measures (the Dow Jones Industrial Average and the Consumer Confidence Index) against tennis player participation numbers and equipment shipments over the last six years and, while more analysis is needed to reach solid conclusions, what we've found so far is very interesting.

Player totals tend to be independent of economic consumer confidence. The number of frequent players tends to increase during times of increased consumer confidence. Racquet and ball shipments tend to increase in line with industrial trends.

With the threat of a recession becoming more likely, this may provide some confidence that overall player levels will hold steady during difficult economic times. We'll keep monitoring the tennis industry indicators and let you know how things stack up as more data becomes available.


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