Leading the Charge
For years, an emphasis on technology has been an important focus of the Tennis Industry Association. "All areas of this industry need to be connected," says TIA Executive Director Jolyn de Boer. "And we're able to do this through our websites, particularly GrowingTennis.com and TennisIndustry.org."
For retailers, facilities, manufacturers, organizations, media and more, both GrowingTen-nis.com and TennisIndustry.org serve as one-stop shopping to find out about and participate in what's going on in the industry. Information Technology specialists and consultants inside and outside the TIA help make it easy to sign up for and participate in key programs that not only help your business, but increase tennis overall in this country.
One of the main resources for the tennis industry is the GrowingTennis.com website, which not only serves as a central location for many programs and initiatives to boost tennis participation in the U.S., but also as a source of key information for the industry.
Through the "Growing Tennis" system, you can register for many of the programs you've read about here including QuickStart Tennis and NoCut Coach. You can also get your facility listed for free in a national database, update your listing whenever you want, participate in the Court Activity Monitor, and much more.
You can also find out about online enrollment options for your tennis programs, which allow customers to register at any time of day or night, 365 days a year. "Online enrollment means increased convenience not just for your staff, but also for consumers looking to play tennis or take lessons or clinics," says Scott Schultz, the USTA's managing director of Recreational Tennis. "It's customer service at its best."
Also, the comprehensive GrowingTennis.com site has a complete schedule of workshops, and there's information about co-op funding to help you market your programs.
The interactive TIA website TennisIndustry.org is the information source for the industry. The website includes detailed searches of retailers, facilities, court contractors, manufacturers, media and organizations. Through the TIA's partnership with Sports Marketing Surveys USA, current TIA members can access key information that can help their businesses. If you're not a TIA member, just visit www.TennisIndustry.org and click on "Membership."
GrowingTennis Fast Facts
- At the end of last year, there was a 1000% increase in facilities using growingtennis.com to promote their programs.
- Since January, more than 1.5 million consumer queries per month were made to the informational postcards that appeared on consumer sites.
- Online enrollment tools are now featured in the GrowingTennis system and allow for consumer signups and fee collection.
- 20,000 facilities are listed in the TIA national database.
TIA Update search
TIA Update items
- Tennis Leads Traditional Sports In Participation Growth Rate
- Attention Tennis Providers: Update or Add Your Information Now at GrowTennis.com!
- 2011 State of the Industry Report
- Retailers: Stock Up On 10 and Under Tennis Balls
- 'Dashboard' tracks progress on 10 and Under Tennis
- Tennis Retail A Key Focus At Industry Meetings
- Simple Message to Serve As a Rallying Call for Industry Growth
- Tennis Providers: What Does PlayTennis.com Mean for You?
- Resources for TIA Retail Members
- Business Assessment Program for Tennis Retailers