Fast Facts From The Latest Research Reports
The TIA has a wealth of data available to help you with your business. (For more information, visit www.tennisindustry.org, email firstname.lastname@example.org, or call 866-686-3036.) Here is a sampling of some of the lastest data from The Tennis Marketplace 2007 report and the Cost of Doing Business — Facilities report.
Participation & Player Profiles
- Tennis is the only traditional sport to have a positive participation change since 2000, according to the SGMA. Tennis has had a 12.2 percent increase, while other sports, including Baseball, Basketball, Swimming, and Soccer, are showing declines.
- Total players numbered 24.2 million in 2006, while figures remained steady, frequent players (5.2 million) saw a 10 percent increase since 2003.
- 6.1 million new players began playing tennis in 2006.
- Just over 65 percent of all tennis players are aged 13 to 44, and there are as many players aged 13 to 24 as there are players aged 25 to 44.
- Tennis participation and increased household income go hand in hand, as does the sunshine factor—participation is greater in the South Atlantic and Pacific regions.
- Education is key—nearly 60 percent of tennis players have attended college.
Court Activity Monitor
One of the seven components of the Tennis Health Index is the Court Activity Monitor, which is designed to develop a national facility audit to supplement participation data by monitoring key operational data. Early Season results of the Court Activity Monitor include:
- 67.8 percent of facilities have seen increases in new players, while 4.2 percent have seen a decrease.
- 61.1 percent of facilities report an increase in total court usage, vs. 4.4 percent reporting a decrease.
- 46.9 percent of facilities show an increase in league play, while 7.8 percent show a decrease.
- 27.1 percent show an increase in tournament play, vs. 8.9 percent showing a decline.
Cost of Doing Business — Facility Survey
Here are some of the fast facts from the CODB–Facility Survey:
- 55 percent of facilities operate a Cardio Tennis or other tennis fitness program.
- Average annual dues for tennis-only memberships were $768. For all-inclusive membership, the average was $2,509.
- Peak court fees were up from an average of $21 in 2005 to $23 in 2007. Average off-peak hourly fees were up from $16 to $20.
- Two-thirds of outdoor courts have lights.
- 48 percent of facilities have a tennis-specific website.
- 47 percent of facilities offer match-making activities.
- Adult league programming time increased from an average of 11.6 hours per week in 2005 to 13.3 hours in 2007.
- Three-quarters of all facilities rate the future of the tennis industry as good or very good. An email survey using a representative sample of the TIA National Database brought a total of 713 responses. The results were weighted by number of courts to be representative of the national breakdown of facilities.
TIA Update search
TIA Update items
- Tennis Leads Traditional Sports In Participation Growth Rate
- Attention Tennis Providers: Update or Add Your Information Now at GrowTennis.com!
- 2011 State of the Industry Report
- Retailers: Stock Up On 10 and Under Tennis Balls
- 'Dashboard' tracks progress on 10 and Under Tennis
- Tennis Retail A Key Focus At Industry Meetings
- Simple Message to Serve As a Rallying Call for Industry Growth
- Tennis Providers: What Does PlayTennis.com Mean for You?
- Resources for TIA Retail Members
- Business Assessment Program for Tennis Retailers