Growing Tennis News
Cardio Tennis in the News
With more than 1,600 Cardio Tennis sites in the U.S. to date, the program continues to get great press and media attention—and it continues to bring in revenue for facilities. In 2006, more than 100 news and feature stories appeared, 20 TV stations ran stories on Cardio Tennis, and there were over 200 million impressions.
- 30+ major daily newspapers covered Cardio Tennis, including: Miami Herald, Los Angeles Times, New York Times, Houston Chronicle, Washington Post.
- 20+ magazines had features and other articles, including Time, Shape, Parade, Health, Reader's Digest, Saturday Evening Post.
- 60+ other newspapers featured Cardio, and at least a dozen online magazines, including Health.com, gave the program coverage.
And you have much more to gain by becoming an official Cardio Tennis site. Research shows that the average Cardio Tennis facility had 20 players playing more frequently as a result of the program. Also, 71 percent of Cardio Tennis facilities reported an increase in lesson revenue as a direct result. And 47 percent report an increase in program fees.
Stay tuned as Cardio Tennis is launching a new, improved website. For official Cardio Tennis sites, the new website will feature a passcode-protected section to receive new drills, video, special sponsor offers and discounts, and more.
Cardio Tennis Hits the Road!
- Aug. 26-29: USTA Tennis Teachers Conference, New York, NY
- Sept. 15-16: PTR Professional Development Weekend, Hilton Head, SC
- Sept. 17-22: USPTA World Conference, Tampa, FL
- Sept. 29-30: Better Your Body Expo, Navy Pier, Chicago
- Oct. 6: Tracy Austin Tour, Hawaii
- Oct. 12-14: Tracy Austin Tour, Phoenix-El Paso
Tennis Welcome Centers: Growing Strong
The Tennis Welcome Center initiative is going strong, with more than 2,000 official TWCs to date. In 2007, all Cardio Tennis sites were also signed on as TWCs.
How does being a TWC help your business? Research on current TWCs is revealing: The average Tennis Welcome Center brought in 39 new players to tennis, and the average TWC also brought back to tennis 34 former players. In addition, 82 percent of TWCs report an increase in lesson revenue as a result of the initiative.
When it comes to growing your business and your profits, numbers like these are hard to ignore.
Better Your Business Workshops
Featuring the Cardio Tennis model.
Explore programming, customer service, technology, and public relations in this interactive workshop, which can help you increase your business by attracting and retaining more tennis players, and offer solutions to help impact your tennis membership and better your bottom line.
Better Your Business Workshop Schedule:
- USTA Tennis Teachers Conference, New York City, Aug. 28
- Midtown Tennis Club, Chicago, Oct. 1
For more information, visit www.GrowingTennisTraining.com.
Why Become a Tennis Welcome Center or Cardio Tennis Site?
You'll receive great benefits and exposure, and that will translate into bottom-line profits for you! One example is the current Lever 2000 "Try Tennis for Free" promotion, which guides potential players to participating facilities on the USTA.com/Lever website.
And here are more reasons why you should go to GrowingTennis.com to sign up your facility as a Tennis Welcome Center or Cardio Tennis site or a participating Lever 2000 site:
- You'll receive free national and local exposure as part of a comprehensive marketing campaign that drives people in your area to your facility through the industry and consumer websites. Targeted marketing campaigns will reach millions of potential new players through a variety of promotions, including racquet hang-tags, tennis ball can logos, and media exposure.
- Free listing on the consumer website promoting your facility and its program. *Your facility receives FREE of charge: banner, celebrity posters, fliers, racquet and ball discount programs, and more. *Opportunity to showcase your facility in leading tennis publications.
- Priority placement on USTA.com through the TennisWelcomeCenter website. The program is supported by the USTA, TIA, and industry organizations in an effort to get more people to play tennis and stay in the game … you can do your part to help grow the game by making your program and your facility part of the Tennis Welcome Center initiative.
Help grow the game while growing your business!
TIA Update search
TIA Update items
- Tennis Leads Traditional Sports In Participation Growth Rate
- Attention Tennis Providers: Update or Add Your Information Now at GrowTennis.com!
- 2011 State of the Industry Report
- Retailers: Stock Up On 10 and Under Tennis Balls
- 'Dashboard' tracks progress on 10 and Under Tennis
- Tennis Retail A Key Focus At Industry Meetings
- Simple Message to Serve As a Rallying Call for Industry Growth
- Tennis Providers: What Does PlayTennis.com Mean for You?
- Resources for TIA Retail Members
- Business Assessment Program for Tennis Retailers