K-Swiss Announces 2022 Athletes, Partners with Licensee Lucky in Love
January 13, 2022
LOS ANGELES — JANUARY 13, 2022—The iconic American heritage tennis brand K-Swiss has announced its athlete roster for 2022, which features returning and new tennis players that are all globally ranked. In addition, K-Swiss has a new apparel licensee this year, Lucky In Love, with its first collection, Stealth Pack, which just launched.
This year, K-Swiss has a bigger and stronger team than ever before. First, the brand re-signed Cameron Norrie for three more years, whom after 2021 went from being ATP ranked at #71 to #12, and won his first ATP 1000 tournament, the BNP Paribas Open. In addition to Cameron, K-Swiss signed Russia’s very own, Liudmila Samsonova who is ranked #38 and Yulia Putintseva from Uzbekistan who is ranked #42 in the WTA rankings. Stay tuned to hear about additional athletes that they are in the process of signing.
In addition to expanding its athlete roster for 2022, K-Swiss will be elevating its apparel this year with a new apparel licensee, The Singer Capital Portfolio. This alliance was created initially when K-Swiss collaborated with Lucky In Love and following the success of its four collections, this felt like the most natural progression in the brand’s partnership with the brand.
“As the #1 specialty footwear brand in Tennis, we are excited about elevating the quality of apparel to be in line with our top selling footwear. You can expect to see great things from our brand in 2022!”, David Malinowski, Director of Tennis, K-Swiss.
Starting this month, you will be able to see the new collection on the K-Swiss athletes at the Australian Open. The Stealth Pack is now available for purchase at KSwiss.com or your favorite tennis shop. For more information on the athlete roster and Licensee, Lucky in Love, please visit KSwiss.com.