News

BALTIMORE, April 08, 2020 — Slinger Bag Inc., a sports brand focused on innovating game improvement equipment for all ball sports, with an initial focus on the global tennis market, has announced its inaugural global distribution agreement with the leading Japanese sporting equipment distributor, Globeride Inc.

The partnership names Globeride Inc. as the exclusive distributor of Slinger Bag products in the Japanese market including its new Slinger Launcher Bag – a major innovation in the global tennis market. Globeride plans to launch the Slinger Bag brand to Japanese consumers from July 2020.

Tennis is growing at a serious speed across Asia and Japan is recognized as the second largest global market for the sport with over 3 million players – a market which also includes Soft Tennis. Statistics reveal that there are 1.3 million avid tennis players, those who play weekly, and Globeride has demonstrated its faith in the Slinger Bag by committing to capture at least 2.5% of this Japanese avid player community over the duration of the five-year agreement, which equates to a minimum purchase order of 32,500 Slinger Launcher Bags.

The deal will see Globeride market Slinger Bag through a combination of an aggressive on-line, direct-to-consumer business targeting players and coaches; through its extensive network of tennis wholesalers and retailers and through Japanese schools, universities and associated governing bodies of tennis across Japan. This will enable Slinger Bag to activate its global brand plan and to build on the success it has already seen in its Kickstarter© and Indiegogo© crowdfunding campaigns, which were the highest grossing sports product campaigns ever launched to date.

Slinger Bag CEO Mike Ballardie says: “We’re delighted to be aligning Slinger Bag with the leading sports equipment distribution company in Japan. Globeride Inc, with their 40+ year experience in the Japanese tennis market, will unlock the door to access the all-important regular tennis players market, facilitating our ability to bring our market-changing products to a nation of tennis players and fans.

“In my previous role as CEO of Prince, I worked closely with the Globeride team to drive revenue and market share in one of the world’s largest and most active tennis markets. I know first-hand that Globeride’s vastly experienced tennis division’s management will drive long-term growth and success for the Slinger Bag brand, starting by building a solid grassroots foundation of teaching pros and tennis influencers. Globeride’s commitment to Slinger Bag, as a new brand in the market, over a five-year term demonstrates a significant stamp of approval for the Slinger Bag brand and our products. We’re excited to be embarking on a journey with our new distribution partner to deliver our vision of stimulating increased participation in tennis by making it more accessible for players and fans, irrespective of age or ability.”

Kazunari Suzuki, President at Globeride Inc. said: “We’ve been extremely impressed by Slinger Bag. Our market testing over the past 4 months opened our eyes to a new product category in tennis which is typically a very traditional sport. The Globeride family holds out great hope for the long-term success of Slinger Bag products with Japanese players of all ages and abilities. The Slinger Launcher Bag is unrivalled in the tennis industry. With its high quality specification combined with its affordable retail price we are confident that the Slinger Launcher Bag can change the game for the better and that we will see quick adoption of Slinger Bag products by the worldwide tennis community, starting here in Japan.”

To discover more on Slinger Bag, visit https://slingerbag.com