Cheeses of Europe Extends US Open Series Sponsorship Through 2020
WHITE PLAINS, NY (June 2019) — The Cheeses of Europe signed a two-year extension with the United States Tennis Association as the “Official Cheese Sponsor of the U.S. Open Series” through 2020. This three-year partnership includes a significant presence at tournaments in Atlanta, San Jose, Cincinnati, and Winston-Salem.
Building on last year’s success, each US Open Series event (usopenseries.com) will allow fans to taste and learn about the delicious world of cheeses from across Europe. On-site product sampling will feature 15+ premium European cheeses including Brie, Camembert, Emmental, ComtĂ© and Mimolette.
The campaign, created in partnership with New York City-based marketing agency Fifteen Degrees, showcases a digital ad campaign, unleashing the secrets of these unique and time-honored cheeses. From fun facts to easy recipes and life hacks, each secret sheds light on how consumers can transform everyday meals or occasions into something magnifique.
The Cheeses of Europe offers a free app, available on iOS and Android phones. 20,000 locations were added to the point-of-sale store locator this year. Other features include how to pronounce each cheese, where they are produced from, the best wine or beer pairings, and an interactive cheese plate generator.
The campaign also includes video recipes, digital content, display advertising, and ongoing social media awareness and engagement. To complete the circle of awareness and trial, hundreds of in-store tastings will roll out in supermarkets across the country.
“After a successful outcome in the year 2018 we are looking forward to coming back for the next two years,” said Charles Duque, Director of the French Dairy Board for the America. “We’re excited for people to try our cheese for the first time as well as for returning attendees”.
For access to recipes, secrets, and videos, connect with Cheeses of Europe on Facebook, Twitter, Instagram, and online at cheesesofeurope.com or through the app.
TIMag.com news search
Latest TIMag.com news
- Tennis-Point Is Official Apparel and Footwear Partner of PTR
- USTA Foundation Awards Nearly $3 Million in Grants to 155 NJTL Chapters
- US Open Makes History with Expansion of Wheelchair Championships
- USTA Launches ITF World Tennis Number Widget on USTA.com
- Professional Sports Registry Gains Its 1,000th 'Dual Impact' Member
- Nominate for the 2022 USTA Outstanding Facility Awards
- International Tennis Hall of Fame Announces $12 Million Capital Campaign
- USTA to Allow Russian, Belarusian Players to Compete at US Open Under Neutral Flag
- Connexa Sports Announces Three New Commercial Partnerships for Pickleball
- College of Charleston Athletics Receives $1.5M Gift in Support of Tennis Center