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12th Annual TIA Forum Set for Aug. 26 in New York City

NEW YORK, N.Y. (May 28, 2019) — The 12th Annual TIA Tennis Forum will be held on Monday, Aug. 26, on the Ballroom Level of the Grand Hyatt New York City from 8:30 to 10:30 a.m.

TIA Tennis Forum will present the latest news about the state of the tennis industry, including participation, marketplace trends, grassroots initiatives, updates from TIA, ITF and USTA leadership, and more. Also joining this year’s event will be Andrew LaFiosca of Nielsen Sports, who will share player and consumer insights, and Tom Cove, executive director of the Sports & Fitness Industry Association, with insights on the sports and fitness trends.

A new feature at this year’s forum is the “Discovery Challenge,” an online competition designed to showcase innovation and solutions around a problem facing the tennis industry—in this case the “retention of tennis players.” The Challenge will be moderated by Carlos Salum, president of Salum International Resources. He will be joined by Lena Belogolova, a behavioral science expert and former Facebook manager. The Discovery Challenge is designed to be an interactive and solutions-producing session with a panel of experts.

Immediately following the Tennis Forum and Discovery Challenge, there will be a short induction ceremony to honor the 2019 inductees into the Tennis Industry Halll of Fame.

While the Tennis Forum, Discovery Challenge and Hall of Fame induction are free to attend for those in the industry, space is limited, so registration is required. Please visit TIAForum.org for registration and more information.

Posted on May 27, 2019
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