Playven joins TIA

HILTON HEAD ISLAND, S.C. — To help tennis providers manage and grow their businesses, the Tennis Industry Association (TIA) is identifying viable technology development companies that offer “software as a service” (SaaS). The newest partnership is with Playven, which is a unique online tennis court marketplace and club management tool that helps tennis providers reach more players and grow their business. Using the Playven app, tennis players can easily find and book the nearest available courts at any facility. “We felt that finding and booking tennis courts was too difficult, so we benchmarked best practices from other industries to make it easier for people to play more tennis and for clubs to reach more players,” says Playven CEO and Co-Founder Topias Soininen. “Golfers already book tee times and diners book restaurants on marketplace apps, so we knew the tennis industry needs this as well. We’re now rapidly expanding the number of clubs on our marketplace.”

“The software as a service industry has been growing at a very rapid pace,” says TIA Executive Director Jolyn de Boer. “In tennis, there are now many companies that offer business solutions, including software platforms designed for tennis providers and facilities. Our goal and opportunity is to research and highlight these companies and services so facilities and providers can determine which of these best fit their needs to improve their operations and their members’ experiences, while saving them time and money in the process.”

Approved TIA SaaS Business Partners, such as Playven, will become part of the family of TIA Recommended Software and Business Solutions, and also receive membership benefits and services to help the facilities, retailers and providers using their specific technology product. The TIA maintains a network of thousands of facilities, retailers and tennis businesses that can utilize SaaS products in their daily operations.

For more information, contact TIA Business Manager Brian O’Donnell at (843) 473-4504 or To learn more about Playven, visit or contact the CEO & Co-Founder Topias Soininen at or 415-465-2377.

About Playven

Playven is a Silicon Valley-based technology company founded by two Finnish entrepreneurs building a tennis court marketplace app and club management tool. Playven’s mission is to elevate the tennis industry by innovating new technologies and benchmarking from the best in other industries. Former ATP No. 13 Jarkko Nieminen is one of the investors and advisors of the company, alongside investors of OpenTable, AirBnB, Slack and Trulia. Visit

About the TIA

The Tennis Industry Association, the not-for-profit trade association for tennis, is THE unifying force in the tennis industry whose mission is to promote the growth and economic vitality of the business of tennis by working closely with its industry partners and in support of the USTA in their development of initiatives to increase tennis participation. Core TIA activities include producing more than 70 U.S. and global research reports annually on participation and consumer/trade research, managing the largest relational database, along with hosting annual TIA Tennis Forum, Leadership meetings and the T.O.M. Conference at major tournaments and events. Visit or call 866-686-3036.


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