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USTA names Mahoney to new position

WHITE PLAINS, N.Y. - The United States Tennis Association (USTA) today announced that former Major League Baseball Advanced Media (MLBAM) vice president Kevin Mahoney has been named to the newly created position of Managing Director, Digital. Mahoney reports to USTA Chief Marketing Officer Amy Choyne.

In his new role, Mahoney will help lead the enterprise-wide transformation of the USTA’s digital marketing efforts and social media strategy, and its integration across all USTA divisions. This includes community tennis and its emphasis on driving the USTA mission and overall U.S. tennis participation, as well as all aspects of the USTA’s professional tennis interests, most notably the US Open.

“Kevin’s experience at MLBAM and overall track record of success in the rising digital marketing industry and with social media platforms brings added strength to our growing team as we continue to build and innovate the USTA’s and US Open’s digital offerings to the marketplace,” said Choyne.

Mahoney most recently served as Vice President, Partner Solutions for MLBAM, part of a 10-year career at the organization. In this role, he was responsible for launching and managing digital products across a variety of platforms for MLBAM and third party clients, such as WWE Network, HBO Now and FOX Sports Go. Prior to that role, Mahoney held positions at MLBAM that focused on developing their mobile products, along with managing a portfolio of critical third party mobile partner relationships. Before joining MLBAM, he managed digital media for the Sprint Nextel corporation.

Mahoney, 40, lives in Cos Cob, Conn., with his wife Erica and their two children, Caitlin and Andrew. He has a B.S. from the University of New Hampshire in Business Administration.

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with more than 715,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking seven summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships and helps under-resourced youth and individuals with disabilities, and supports wounded, ill and injured service members, veterans and their families. For more information on the USTA, log on to usta.com, “like” the official Facebook page, facebook.com/usta, or follow @usta on Twitter.

 

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