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K•Swiss unveils the Knitshot

January 5, 2017

Westlake Village, CA – K•Swiss announced today the introduction of their newest high-performance tennis shoe, the Knitshot. The footwear brand combined innovative design and advanced technology to produce a superior product constructed to meet the demands of today’s modern athlete.

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The Knitshot features new laser constructed K-NIT material, which provides players with the ultimate in comfort and stability. K-NIT delivers a comfortable feel with low elasticity, and features a unique high abrasion thread that is used in vehicle armor, body armor and climbing equipment. The new GuideGlide construction places lower density foam under the foot to provide long-lasting cushioning while putting firmer foam around the outside of the shoe for stability and support. Additional comfort features include an Ortholite sockliner for increased moisture-management with anti-microbial properties that keep feet cool and minimize the effects of perspiration. To round out, a new outsole integrates three technologies, including DragGuard expertly located in high wear areas of the toe and heel offering superior durability. For optimal performance, the Knitshot is ideal for an intermediate to advanced player.

Mike Miringoff, K•Swiss Global Director of Tennis, adds, “The Knitshot is unparalleled to other knit products out in the market. We designed this shoe with the player’s needs in mind, providing comfort and support where they need it most, helping to enhance their game on the court to achieve peak performance.”

The K•Swiss Knitshot performance tennis shoe will be available on January 9, 2017, with a Suggested Retail Price of $155.00, exclusively at specialty retail stores, authorized online partner web sites and K•Swiss.com.

ABOUT K•SWISS

Founded in 1966, K•Swiss is a heritage American tennis brand. During its history, K•Swisshas represented innovation, quality, performance and style with a consistent fit. Its signature K•Swiss Classic, the first leather tennis shoe, made its debut at Wimbledon, and now 50 years later is still a style staple both on and off the court. Under new leadership, and committed to a fast-paced and significant brand turnaround, K•Swiss is based in Westlake Village, CA. In January 2017, the brand will relocate its headquarters to a new state-of-the-art facility in the historic Pac Mutual Building in Downtown Los Angeles. For more information, please visit kswiss.com.