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Master joins Connecticut Open team

NEW HAVEN, Conn. - Connecticut Open presented by United Technologies announces that 20 year media industry veteran Randy Master has joined its corporate partnerships department. Master will be responsible for leveraging the success of the tournament, its strong WTA player field, star-studded Men’s Legends event, extensive domestic and international television coverage, and 501(c)(3) not-for-profit status to garner regional, national, and worldwide partners.

Master comes to Connecticut Open after spending ten years at Tennis Channel, most recently serving as the vice president, director of East Coast ad sales. During his long, successful tenure with the network, Master generated more new accounts than any salesperson in the channel’s history. He worked closely with major consumer brands such as Mercedes-Benz, Rolex, Esurance, FedEx, and Xerox, and was recognized for being a top revenue producer at Tennis Channel throughout his entire career there. Master also developed sponsor partnerships throughout his career in media, including cable and broadcast television, digital, print and mobile media, social media, and outdoor media.

“Randy’s expertise and ability to cultivate and maintain meaningful partnerships and opportunities with internationally recognized brands will be a great asset to the tournament,” said Anne Worcester, tournament director, Connecticut Open presented by United Technologies. “We are delighted to welcome Randy and his nearly two decades of experience to our team. We look forward to his contribution to the tournament in 2016 and beyond.”

Master’s knowledge of the television industry was acquired selling customer sponsorship packages for tennis, and a variety of other sports at ESPN and ABC Sports. Prior to Tennis Channel, Master worked in the print industry as editor at Tennis Week Magazine before rising through the ranks to become executive director of business development at IMG Media and then finally cementing himself as publisher of Tennis Week Magazine and tennisweek.com.

Master’s passion for tennis comes from a lifetime involvement with the sport. Growing up in Richmond, Virginia, Master was a highly ranked junior tennis player in the Mid-Atlantic region before embarking on his college journey to the University of Georgia and then playing varsity tennis at Virginia Commonwealth University. While earning his Master’s degree in government and foreign affairs at Lehigh University, Master also served as Assistant Varsity Tennis Coach for both the men’s and women’s programs.

Master currently resides in Fairfield, Conn. with his wife Melanie and two sons Bobby and Scotty. As a member of the Shore and Country Club he still plays tennis regularly with the Fairfield County Men’s Tennis League. His athletic prowess expands beyond the court as he has also conquered the New York City Marathon twice. He currently serves on the Board of Directors of New York Junior Tennis and Learning (NYJTL) and is a member of the Steering Committee of the International Tennis Hall of Fame’s Annual Legends Ball.

The 2016 Connecticut Open will take place August 19 through August 27 at the Connecticut Tennis Center at Yale in New Haven. Daily tickets and ticket packages are on sale now. For more information, or to purchase tickets, please visit ctopen.org.

About Connecticut Open presented by United Technologies

Connecticut Open presented by United Technologies is owned by the State of Connecticut and is a not-for-profit 501(c)3 charitable organization. The event has always existed to give back to the community, and has always been much more than just a tennis tournament; it is a leading example of leveraging a large-scale international sporting event to generate millions of dollars in regional economic impact and build community pride, spirit, and engagement, especially among youth. The women’s-only WTA event will be held August 19-27, 2016 at the Connecticut Tennis Center at Yale, and features five different competitions including WTA qualifying, WTA singles, WTA doubles, PowerShares Series Legends, and the US Open National Playoffs Championship. The Connecticut Open is prominently featured domestically on ESPN2 and is also broadcast in 160 countries around the world. For more information about the tournament and tickets, visit ctopen.org or call 1-855-464-8366.

About United Technologies

United Technologies, based in Farmington, Connecticut, provides high technology products and services to the building and aerospace industries. For more information, visit our website at utc.com or follow us on Twitter: @UTC.

 

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