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First U.S. Open 'pop-up' to open in NYC

White Plains, N.Y. - The United States Tennis Association (USTA), in conjunction with Levy Restaurants, the official restaurant partner of the US Open, today announced that it will unveil its first-ever pop-up restaurant at Grand Central Terminal on August 12, serving free US Open signature dishes and offering special giveaways to the public. The US Open is the world’s highest-attended annual sporting event and is renowned for its unparalleled food and dining program showcasing fresh, inventive cuisine while utilizing local and seasonal ingredients. The US Open Pop-Up Restaurant will give fans a unique opportunity to preview the culinary offerings to be served onsite during the two-week event held August 31-September 13.

The pop-up restaurant will be located at Vanderbilt Hall in Grand Central Terminal (89 E. 42nd Street). Beginning at 12:30 p.m. and concluding in the early afternoon on August 12, the US Open Pop-Up Restaurant will feature trademark cuisine creations from acclaimed US Open celebrity chefs, Tony Mantuano and Richard Sandoval. Visitors will have an option to choose two menu items while supplies last. The following menu items will be served:

• The US Open’s signature lobster roll, the famous gourmet creation made with fresh, buttery lobster
• Tony Mantuano’s tomato bread from Wine Bar Food, a classic from Tony Mantuano’s Food: classic tomato-rubbed bread topped with Serano Ham
• Richard Sandoval’s refreshing Maya chopped salad, topped with chayote, jicama, tomato, yellow corn, shredded chicken tinga and piloncillo dressing
• Hill Country Barbecue’s chopped brisket sliders, topped with confetti coleslaw

In addition to these menu items, Lavazza will be serving a 12 oz. premium iced coffee and evian® Natural Spring Water will be available to foodies and tennis fans alike. Also, Coca-Cola will be on hand with its “Share a Coke” activation, which allows each person to create two personalized cans - one to keep and one to share with friends and family.

As an added attraction, those on hand will have a chance to take a photo with the men’s replica US Open trophy created by Tiffany & Co. Additionally, attendees will have the opportunity to win prizes at the US Open Pop-Up Restaurant, and those who stop by will receive an exclusive Ticketmaster discount code to buy US Open tickets.

The US Open attracts more than 700,000 fans throughout the course of the tournament. Each year, the US Open enhances its innovative dining options, with the aim of creating sports and entertainment’s ultimate annual food and dining experience.

For more information about the US Open, including dining, schedule and tickets, please visit usopen.org.

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with more than 715,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking seven summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships and helps under-resourced youth and individuals with disabilities, and supports wounded, ill and injured service members, veterans and their families. For more information on the USTA, log on to usta.com, “like” the official Facebook page, facebook.com/usta, or follow @usta on Twitter.

Levy Restaurants, founded in Chicago in 1978, is recognized as one of America’s fastest growing and most critically acclaimed restaurant companies, and is the leader in premium sports and entertainment dining. Levy was recently named one of the 10 most innovative companies in sports in the world by Fast Company magazine. The company’s diverse portfolio includes award-winning restaurants such as James Beard Award-winning Spiaggia in Chicago, Fulton’s Crab House, Portobello and Wolfgang Puck Grand Café at Walt Disney World Resort, renowned sports and entertainment venues like Churchill Downs in Louisville, STAPLES Center in Los Angeles, and American Airlines Arena in Miami, and events including the Super Bowl, World Series, U. S. Open, Kentucky Derby, NHL and NBA All-Star Games and the GRAMMY® Awards. For details, visit levyrestaurants.com.

Posted on August 5, 2015
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