DSG launches women’s line
August 14, 2015
Akron, OHIO – From hard-hitting Crossfit to more casual cardio, routine workouts are no longer just for the boys. Active women everywhere are determined to become faster, better and stronger and will invest in the best tools possible to get them there. With athletic and kinesiology tape at the forefront of protective and preventative injury measures, Performance Health has teamed up with DICK’s Sporting Goods to bring its popular performance prep to stores across the nation.
Long used by athletic trainers and physical therapists, taping methods are widely favored by those looking to reduce discomfort caused by injury and provide support to weakened areas. In an effort to bring these professional tactics to the everyday athlete, DICK’s will be amping up the women’s apparel section with an array of TheraBand® and Cramer® products. From flexible Kinesiology Tape and easy-to-use Self Stick Tape to lightweight Underwrap, Performance Health provides effective solutions for every need.
Designed to stretch with and support muscles, while also relieving pain, the stylish array of patterned TheraBand® Kinesiology Tape features breakthrough XactStretch™ visual guides and best-in-class adhesive for confident application every time. Enabling an active range of movement, colorful Cramer® Self Stick Tape allows active people at every level to quickly and easily apply tape right where it’s needed. Created to protect the skin from harsh adhesives and prevent chafing, Cramer® Tape Underwrap is made from a latex-free and allergy-safe foam. Its seemingly endless variety of uses range from affixing cold packs in place to holding back the hair of athletes—using team colors or personal style. A combination of compression and comfort, this vibrant, lightweight wrap can be paired with tapes or worn on its own.
These Performance Health products, which will launch in all DICK’s locations nationwide, can be found in freestanding displays throughout the women’s apparel section. To help keep men in the game, a variety of discreet, yet effective, color options will also be available. For a store nearest you visit: dickssportinggoods.com.
The complete collection of Performance Health products, and more information, can be found at performancehealth.com.
About Performance Health
Headquartered in Akron, Ohio, Performance Health is a leading designer, manufacturer and marketer of branded rehabilitation and wellness products sold into a variety of U.S. clinical markets, leading national retailers and in over sixty countries through a multi-national network of distribution partners. The Company’s product offering includes an innovative line of market-leading topical analgesics and a broad range of rehabilitation and wellness products. Performance Health markets its diverse product offering under the well-known and highly recognized TheraBand®, Biofreeze®, Cramer®, Bon Vital’®, Thera°Pearl® and Perform® brand names.