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ITHF introduces new marketing campaign

NEWPORT, R.I. - The International Tennis Hall of Fame has introduced a new logo and brand identity. The new logo is inspired by the global nature of tennis and it reflects the organization’s commitment to preserving and promoting tennis history for a worldwide audience.

The logo is being rolled out just ahead of the grand re-opening of The Museum at the International Tennis Hall of Fame, which is undergoing a complete renovation and will re-open on May 20.

“We are opening an entirely new museum experience, significantly improving and expanding our tennis facilities, and building programs and partnerships worldwide,” said International Tennis Hall of Fame CEO Todd Martin. “The time was right to update the International Tennis Hall of Fame’s branding to reflect this progress and to represent the Hall of Fame’s commitment to this global sport.”

The logo is the first public piece of the rebranding of the International Tennis Hall of Fame. The logo will be seen in the year ahead in a new advertising campaign, which highlights the inspiring stories of the 243 individuals from 21 countries who have been honored with Hall of Fame induction.

“Our goal through the campaign is to draw attention to the storied history of tennis and those individuals who have built this history, as well as to engage fans with the International Tennis Hall of Fame, our outstanding new museum, and our programs,” remarked Martin.

The campaign will launch just after the museum re-opening. A line of branded apparel featuring the new logo will be available in the month ahead on the Hall of Fame’s website. Additionally, the logo and branding will be featured prominently on a new Hall of Fame website, set to launch later this month.

The logo and campaign were developed by Doner, a full-service advertising agency with offices in Detroit, Atlanta, Cleveland, London, and Los Angeles. In addition to developing the new brand identity, Doner is also working with the Hall of Fame on building the new website, the advertising campaign, and additional projects.

Posted on May 5, 2015
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