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Prince partners with BB&T Atlanta Open

ATLANTA — The BB&T Atlanta Open, an ATP World Tour event with world-class players and Atlanta’s only professional tennis event, has announced a three-year sponsorship agreement with Prince® Global Sports to serve as presenting sponsor of the BB&T Atlanta Open Family Zone. As a centerpiece of the new Family Zone in Atlantic Station’s Central Park, Prince will lay down their new Prince Sport Court®. Additionally, Prince will be the tournament’s official racquet, string and grip and will provide the official string service at the event. The tournament will be held July 25-Aug. 2 at Atlantic Station.

Eddie Gonzalez, Chief Business Officer and Tournament Director for BB&T Atlanta Open, said, “We are proud to add the famed Prince line of racquets, strings and grips to our tournament’s list of partnerships. Additionally, our extremely popular family attraction - the BB&T Atlanta Open Family Zone presented by Prince - will give thousands of area residents a chance to play with Prince racquets.”

The BB&T Atlanta Open Family Zone presented by Prince is expected to draw thousands of participants throughout the entire tournament, and will give children and adults alike the opportunity to play tennis for free in a fun, family-friendly environment. Located in Atlantic Station’s Central Park, the Sport Court and accompanying attractions will be tentatively open for 69 hours over the tournament’s nine days.

“It is well known that the game of tennis is immensely popular in Atlanta. In fact, that was a key factor in our selecting Atlanta as the location for our new global headquarters,” said Mike Ballardie, CEO of Prince® Global Sports. “When Eddie presented Prince with the opportunity to become the sponsor of the Family Zone and the provider of the official racquet string service, it was clear that this was the perfect next step to grow our presence and commitment to the city while also beginning a long-term partnership with a great event. We are excited to bring an array of fun, family-friendly activities to the Family Zone, for both children and adults, where everyone can try our Prince racquets and reimagine the game of tennis.”

Posted on February 19, 2015
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