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Esurance sponsors Azarenka

SAN FRANCISCO — Esurance, the direct-to-consumer insurance company, has signed a two-year agreement to be an official sponsor of Victoria Azarenka. Esurance will be her exclusive insurance partner during the length of the term.

A world-class tennis player at the top of her game, Azarenka is active on social media, engaged in philanthropy, and a favorite among U.S. fans. Her activities with Esurance will include appearances on the company’s behalf along with other marketing and social media integrations.

See Azarenka talk about her Esurance partnership on Facebook.

“Esurance has a long history of supporting tennis, and partnering with one of the world’s top female players will help amplify our presence in the tennis world,” said Esurance President and CEO Gary Tolman. “Vika’s popularity provides us an incredible opportunity to engage with millions of tennis fans and potential Esurance customers, and we look forward to working with her.”

Partnering with the Bryans, Tursunov

Esurance is also continuing two other dynamic tennis partnerships in 2014. For the fourth consecutive year, Esurance will partner with the Bryan Brothers. The most successful men’s doubles team in tennis history, the Bryans are ambassadors for tennis, sportsmanship, and philanthropy and continue to be a great association for the Esurance brand.

Additionally, Dmitry Tursunov, currently ranked 32nd in men’s tennis, has also re-signed with Esurance in 2014. Tursunov has partnered with Esurance since 2005, and has consistently been in the top 100 in men’s tennis over the last several years.

Esurance will also continue as the exclusive insurance sponsor of the US Open and BNP Paribas Open through 2015.

Posted on April 3, 2014
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