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USPTA's 'ADDvantage' to be incorporated into TI

ORLANDO — The United States Professional Tennis Association (USPTA) and Tennis Industry (TI) magazine are pleased to announce an agreement in which each issue of TI will incorporate the USPTA’s official member magazine, ADDvantage. The agreement will start with the January 2014 issue.

Tennis Industry is the former Racquet Sports Industry magazine, the largest tennis trade publication in the world, which recently announced its name change to start in 2014. Both the print and digital editions of TI will contain ADDvantage. All U.S. subscribers as well as USPTA members in the U.S. can receive the printed edition. International USPTA members will receive the digital edition.

“Tennis teaching pros are one of the most important segments of this industry, and we’re excited to reach an agreement with the USPTA that will ensure every USPTA member receives a free subscription to Tennis Industry magazine,” said David Bone, TI’s co-publisher.

Tennis Industry will continue to publish 10 issues a year. The USPTA ADDvantage section will appear in each issue and average 16 pages, except for a 36-page section in the August issue that will preview the annual USPTA World Conference.

“We’re pleased to be working with TI, which is a key resource in the tennis industry,” said USPTA CEO John Embree. “This agreement will expand the reach of our member publication and expose the USPTA, its programs and its initiatives to a wider industry audience while helping to raise the profile of tennis teaching pros.”

“Both Tennis Industry and USPTA will benefit from this agreement,” added TI co-publisher Jeff Williams. “The USPTA will have complete control of their ADDvantage pages and will reach their members and beyond in a cost-effective way, while TI will broaden its overall audience and further reach into the key teaching pro segment of the industry.”

Posted on September 25, 2013
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