2013 US Open sets new milestones
September 11, 2013
FLUSHING, N.Y. — The USTA today announced a number of new milestones for the just-concluded 2013 US Open.
Overall attendance surpassed 700,000 for the sixth time, with the final tally of 713,026 ranking fourth-highest US Open attendance in history. The all-time combined session attendance of 62,794 was set on Sunday, September 1.
In a rematch of last year’s women’s singles final, television viewership of Serena Williams defeating Victoria Azarenka on CBS Sports was the highest since 2002, with 19.3 million viewers watching all or part of the match. The four-set men’s singles final, where Rafael Nadal captured his second US Open title by defeating Novak Djokovic, was seen by 11.7 million viewers on CBS Sports. The 2013 US Open was broadcast in more than 200 countries around the world, and aired on CBS Sports, ESPN and Tennis Channel in the U.S.
The official US Open digital properties experienced record setting growth across all platforms, breaking many previous records. Throughout the 15 days of the tournament, there were a record-setting 53.7 Million visits, an 18% increase over the 2012 tournament. Additionally, over 419 Million Page Views were tallied creating another all-time record; surpassing the 2012 total by 29%.
The majority of digital growth was seen across mobile which rose 64%. The Official US Open iPhone App recorded over 811,000 downloads, a 110% increase over ’12, and surpassed 109 million Page views, a 66% increase over 2012. The Official Android App received over 41.1 million page views, a 330% increase over 2012. Additionally, the Android app was downloaded over 300,000 times; the second highest total ever.
Additionally, the US Open saw 54% growth in tablet traffic by recording over 41.7 million page views on tablet devices. In its second year the Official US Open iPad app saw unprecedented growth with over 16.9 million page views, a 118% increase over 2012.
US Open Live streaming also saw record engagement by tallying 9.3 million Plays; a 12% increase over 2012. Over 2.9 million hours of live streaming footage was viewed across USOpen.org, Tablet and mobile devices.