USPTA, Emirates Airline US Open Series collaborate
The United States Professional Tennis Association (USPTA) and the USTA have joined forces to make the Emirates Airline US Open Series available to the USPTA and its members. The partnership is modeled after other successful agreements already in place in Stanford, New Haven and Cincinnati. The goal is to develop partnerships in the other Emirates Airline US Open Series cities and use the Series to promote tennis and the USPTA.
“The Emirates Airline US Open Series is a great platform for tennis fans, old and new, to enjoy our sport,” said J. Wayne Richmond, General Manager, Emirates Airline US Open Series. “The teaching pros are so vital to the success of tennis throughout the country and we are delighted to work the USPTA on several fronts to grow our sport.”
The Emirates Airline US Open Series is in its 10th year and links nine events during the five-week period leading into the US Open. The Series has boasted a television audience of more than 30 million in past years and an overall attendance of more than 750,000 in 2012. This year, the Series will air more than 200 hours of live tennis and more than 350 hours total. “The USPTA has an obligation to support professional tournaments in the U.S. We owe it to those tournament directors to create interest in their events with the consumers that we touch by encouraging them to attend Emirates Airline US Open tournaments in those respective markets,” said USPTA CEO John Embree. “In return, our members receive a tangible benefit by being able to go to the tournaments early in the week as a guest of the tournament.”
For more information on the Emirates Airline US Open Series please visit emiratesusopenseries.com.
Now in its 10th season, the Emirates Airline US Open Series continues to serve as a true regular season of hard-court tennis, linking nine summer tournaments to the US Open. Novak Djokovic and Petra Kvitova won the 2012 Emirates Airline US Open Series men’s and women’s titles. In 2007, Roger Federer collected the biggest paycheck in tennis history — $2.4 million — for winning the US Open and the Emirates Airline US Open Series titles. In 2005, Kim Clijsters also captured both the US Open and the Series, winning $2.2 million - the largest purse in women’s sports history — and equaled that amount in 2010, winning the US Open and finishing the Emirates Airline US Open Series in second place.
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