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Penn and Dasani team up on ball pack

Phoenix, AZ — Penn and DASANI have partnered up and have created a limited edition tennis ball pack just in time for the summer. The pack includes six cans of Penn’s America’s #1 Selling Championship tennis balls and a co-branded DASANI/Penn cooler made of recycled materials, perfect for holding DASANI water bottles while on the tennis court. The tennis ball pack also includes discount coupons for DASANI water and DASANI DROPS flavor enhancers.

Penn and DASANI teamed up after finding they attracted similar consumers and shared similar sustainability initiatives. DASANI uses PlantBottle® packaging made from up to 30% plant-based material, which replaces some of the non-renewable petroleum or fossil-based resources used in conventional PET plastic. PlantBottle® packaging, which is 100% recyclable, helps conserve our world’s precious resources. DASANI also encourages people to recycle and when doing so, twist their bottles down to half of their size to help reduce overflowing recycling bins. When people “Twist, Recycle, Repeat,” recycled PET plastic bottles can be repurposed to produce products like T-shirts, coolers and even new bottles.

Penn’s “Keep It In Play” green initiative has led the way in the tennis industry for recyclable tennis ball cans. Penn’s PET (Polyethylene terephthalate) cans are made from 80% recycled materials, with 40% being post-consumer. They also use less material than their competitors at only 23 grams for the finished can (18% lighter than the nearest competitor). Along with the can itself, Penn also prides itself with using 35% recycled materials in their lids, 20% recycled materials in their master cartons and 10% materials in their rubber cores of the tennis balls. Penn consumers are encouraged to “Keep It In Play” by recycling their tennis ball cans.

Penn and DASANI remind tennis players the importance of hydrating with water throughout the summer and especially on the tennis court. Both also encourage tennis players to recycle their water bottles and tennis ball cans to reduce waste and ensure the materials are recycled to create more coolers, bottles or tennis ball cans.

Posted on June 28, 2013
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