Home » TIMag.com news » Charity » Head, (Red) partner to fight AIDS

Head, (Red) partner to fight AIDS

New York, NY — HEAD Tennis is joining (RED) and the fight against AIDS with the launch of a HEAD (PRODUCT)RED Special Edition bag collection. Partnering to raise both awareness and money for the fight, 40% of the profits from each (HEAD)RED bag sold will go to the Global Fund to fight AIDS. HEAD’s world’s best tennis players will showcase their support by carrying the (HEAD)RED Special Edition racquet bag on court at the upcoming French Open Grand Slam tournament in Paris. In addition, HEAD asked its stars Maria Sharapova, Novak Djokovic, Andy Murray, Tomas Berdych, Marin Cilic, Gilles Simon and Sloane Stephens to pack their favourite items into one special (HEAD)RED bag which features in a unique viral video. The spot, which launched today on www.youtube.com/headtennis, will promote the partnership across digital and social media. Furthermore, a new app on www.facebook.com/headtennis gives tennis fans the chance to show their support and win the special (HEAD)RED bag with the personal items and signatures of the HEAD tennis stars. “We are extremely proud to join a family of leading global brands supporting (RED) in the fight for an AIDS free generation”, says HEAD CEO Johan Eliasch. “I would like to thank our players for their support and invite tennis fans and players around the world to join HEAD and (RED) in this worthy and important cause.” “It’s fantastic to see a brand as iconic as HEAD partner with (RED) raise funds and blow out awareness of the fight against AIDS at an event as high profile as the French Open. Tennis fans right around the world will love these fantastic bags!” says Deborah Dugan, CEO (RED). The new (HEAD)RED collection is the latest addition to the range of (RED) products. It includes a tennis racquet bag and a backpack, which will be available at selected retail stores around the world at the end of May 2013. RED Monstercombi - Material: 100% Polyester - Compartments for 12 racquets, one with CCT+ - Front zipper pocket - Detachable, adjustable and hideable backpackstraps - Inside mesh pocket and extra shoesack RED Backpack - Material: 100% Polyester - compartment for 1 racquet - Integrated shoe compartment - Front zipper pocket

For more information please visit: www.head.com/tennis www.facebook.com/headtennis www.youtube.com/headtennis www.joinred.com

About (RED)™ (RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau, Fatboy USA, HEAD and TOUS. To date, (RED) has generated more than $200 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground - no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at www.joinred.com.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria The Global Fund is an international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. The Global Fund promotes partnerships between governments, civil society, the private sector and affected communities, the most effective way to help reach those in need. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and the Global Fund provides financing where verifiable results are achieved. Since its creation in 2002, the Global Fund has approved funding of US$ 22.9 billion for more than 1,000 programs in 151 countries. To date, programs supported by the Global Fund have provided AIDS treatment for 4.2 million people, anti-tuberculosis treatment for 9.7 million people and 310 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.

ABOUT HEAD HEAD NV is a leading global manufacturer and marketer of premium branded sports equipment. Its roots trace back to 1950 as Howard Head, the inventor of the first metal ski, founded the company. HEAD’s business is organized into five divisions: Winter Sports, Racquet Sports, Diving, Sportswear and Licensing. Products are sold under the HEAD (tennis, squash and racquetball racquets, tennis balls, tennis footwear, alpine skis, ski bindings and ski boots, snowboards, bindings and boots and sportswear), Penn (tennis and racquetball balls), Tyrolia (ski bindings) and Mares (diving equipment) brands. The Company´s key products have attained leading market positions based on sales and reputation and have gained high visibility through their use by many of today´s top ATP and WTA players, including including current world No1. Novak Djokovic, Andy Murray, Richard Gasquet, Tomas Berdych, Maria Sharapova, Sloane Stephens and Svetlana Kuznetsova.

Posted on May 23, 2013
Permalink