PGA TOUR Superstore Goes Live
SCOTTSDALE, Ariz. — JDA® Software Group, Inc., The Supply Chain Company®, today announced that PGA TOUR Superstore has deployed JDA Commerce Suite. PGA TOUR Superstore — which sells a broad selection of golf and tennis products, and provides expert services including golf lessons, performance practice, club repair and club fitting — partnered with JDA to more fully integrate its retail stores and online channel, drive increased revenues, enhance customer satisfaction, and further extend its retail alliance with the PGA TOUR.
“PGA TOUR Superstore has succeeded in creating a dynamic multi-channel sales environment”
“Our goal is to establish a world-class website and e-commerce operation that accelerates business growth, leverages the PGA TOUR brand and delivers the same quality and expertise that our customers appreciate in our stores,” said Dick Sullivan, President and CEO of PGA TOUR Superstore. “We’re confident that JDA’s e-commerce platform provides the scalable enterprise-class system and rich set of features we need to bring the quality performance and value-added services of our store experience online.”
With the implementation of the JDA Commerce Suite, PGA TOUR Superstore’s e-commerce operations now include fully integrated call center and order management capabilities, an all-channel customer loyalty program, enhanced merchandising and content management tools, visual website management capabilities, and advanced promotional and personalization features.
Additionally, through the website (pgatoursuperstore.com) customers can now see store-level inventory and can learn about in-store services like custom club and ball fitting and practice/lesson services for both golf and tennis. Customers can also easily find a PGA TOUR Superstore retail location using the website’s new and improved store locator.
“PGA TOUR Superstore has succeeded in creating a dynamic multi-channel sales environment,” said Wayne Usie, senior vice president, retail, JDA Software. “By integrating and unifying its retail store and online channels, the retailer has significantly improved its customer experience, extended its brand and achieved a 360-degree view of customers and the business.”
About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., headquartered in Roswell, GA, and is a majority-controlled subsidiary of AMB Group, LLC.
As the PGA TOUR’s exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying PGA TOUR Pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays and a putting green. There is also an in-house club making and repair facility. Many stores are equipped with a full-size tennis court and a tennis professional on staff for lessons and clinics. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis.
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