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TW and ATP launch European store

SCHUTTERWALD, GERMANY — Tennis Warehouse and the ATP have expanded their online retail partnership to include Tennis Warehouse Europe in the ATPWorldTourStore.com official website. Linking European customers to the ATP World Tour Store marks another milestone in their longstanding collaboration since 2000. Tennis Warehouse Europe was established in Germany in 2008. TennisWarehouse-Europe.com offers customer service in five languages and ships to customers around the world. Through this most recent commerce agreement with the ATP, tennis fans are connected to ATP players’ gear by the click of a mouse.

ATPWorldTourStore.com allows shoppers to browse their favorite athletes’ profiles and showcases their racquets, apparel, and shoes. ATPWorldTourStore.com streamlines the shopping experience by putting tennis products directly at the fan’s fingertips.

“We are excited to expand our affiliation with the ATP to include Europe. The expansion of the partnership will allow fans in the European market to receive the same great service as in the US market and provide our customers with the option of communicating with staff in English, Spanish, German, French, and Italian.” said Rick Kerpsack, Managing Director of Tennis Warehouse Europe.

ATP Commercial Director and CEO ATP Europe, Laurent Delanney, said, “Europe has been and remains an incredibly important region for the ATP World Tour, as home to the largest number of our players and tournaments. We are enjoying one of the most exciting periods in the history of men’s professional tennis, and are thrilled to be expanding our online retail offering to fans across Europe. Tennis Warehouse offers the most comprehensive collection of tennis merchandise online and their product knowledge is unrivaled. They remain the perfect online retail partner to power ATPWorldTourStore.com.”

Posted on May 16, 2012
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