Ashaway introduces Dynamite 18 Soft
Ashaway, RI — Ashaway has added Dynamite® 18 Soft to its growing line of Zyex® based tennis strings. Built on a new multifilament core, Dynamite 18 Soft is 1.15 mm in diameter (18 gauge) and designed to provide a softer feel, and optimum ability to spin the ball. The Zyex multifilament core increases power and resilience, while reducing tension loss over the life of the string. The ultra-thin construction and braided surface softens impact to provide better feel, while improving ball control and the ability to impart spin.
“We’re seeing increased demand for thinner stronger tennis strings on two fronts,” said Steve Crandall, Ashaway Vice President of Marketing. “One is among top competitive players who find that thinner strings increase ‘bite’ on the ball, and give them better overall control and an ability to ‘cut’ and work the ball and increase spin. The other group is the increasingly savvy recreational set, players who don’t have the skill or power of the pros, nor the conditioning to allow their bodies to shrug off the rigors of the game. These players, too, are looking for an extra edge, but they also want a string that plays softer and is more forgiving to tender joints and muscles.”
Dynamite 18 Soft should be of interest to both groups, according to Crandall. Recent advances in material technology have produced Zyex filaments that are even finer and stronger than before, he said. “We’ve been experimenting with these in our R&D lab, developing ever thinner multifilament core packages with increased linear density and more cross-sectional strength. As a result, we’re now able to produce thinner, stronger, lighter-weight strings which provide superior feel, more power, and optimum ball control, yet still offer the well known Zyex playing characteristics and tension holding properties.”
During the development process, Ashaway provided test sets to a number of top amateur, and recreational players. The response was uniformly positive. Both groups noted increased power and control, and a number commented that the strings gave them “more feel and more grip,” improved topspin, and better ability to slice the ball.
Bright blue in color, Dynamite 18 Soft is available for all players in 40 ft. sets and 360 ft. reels. Recommended stringing tension is up to 55 lbs. (25 kgs). Ashaway suggests using 10-15% less tension than normally used for standard tennis strings.
Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for tennis, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway is the Official String of USA Racquetball and the Women’s International Tennis Players Association. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications. For more information visit www.ashawayusa.com
For additional product information, contact: Ashaway Line & Twine Mfg. Co. PO Box 549 Ashaway, RI 02804 USA Tel: (800) 556-7260 (U.S. only) or +1 (401) 377-2221 Fax: +1 (401) 377-9091 Website: http://www.ashawayusa.com Email: firstname.lastname@example.org
TIMag.com news search
Latest TIMag.com news
- Tickets available for Fed Cup semifinal
- TennisClub.com partners with TIA
- Berger to step down at USTA
- Tennis Channel adds 7.8M Nielsen homes
- Oracle unveils awards for young pros
- Spotlight shines on tennis visionaries
- Saddleback Resort to host Fed Cup
- Tzvetkov appointed to PTR Board
- Tennis Channel expands Blake’s role
- USTA Foundation reaches a new high