Har-Tru acquires two tennis suppliers
Charlottesville, Va. — HAR-TRU Sports announced today the acquisition of the tennis operations of J.A. Cissel Manufacturing and Century Sports. The acquisition provides HAR-TRU’s customers with access to a wider array of products and the best brands in the tennis accessories and surfacing marketplace. Plus, the combined resources and expertise of HAR-TRU, Cissel and Century will add value to current and future customers.
“The acquisition supports and aligns with HAR-TRU’s mission to develop innovative tennis products that help our customers maximize their potential,” said Anderson McNeill, president of HAR-TRU Sports and Charles Luck. “The acquisition allows us to stay competitive in the sports supply segment and focused on our path of developing champions around the world.”
Headquartered in Lakewood, N.J, Cissel and Century provide complementary extensions of HAR-TRU’s product offerings. The acquisition also creates synergies in product innovation, product sourcing, and new product development. Cissel and Century are being purchased from Bob Hellerson.
“We’ve admired Bob’s product leadership and focus on introducing innovative and top-of-the-line tennis court accessories for years”, said Randy Futty, general manager of HAR-TRU Sports. “This acquisition allows us to expand our current product offering to include accessories for clay and hard courts while giving us a chance to increase our reach and name recognition nationally and globally,” Futty added.
In an effort to integrate the companies as smoothly as possible, HAR-TRU will operate Cissel and Century independently for the foreseeable future. During this time, Bob will continue to serve in a management role and help to transition the company over to HAR-TRU. Approximately 30 associates are employed within the two companies.
ABOUT J.A. CISSEL AND CENTURY SPORTS
Century Sports was founded in 1972 and is one of the most diversified suppliers of court equipment in the U.S. The company is known for their strong commitment to product innovation and improvement, as well as their top-of-the-line group of tennis and court products.
J.A. Cissel was founded in 1968 and provides new and innovative product ideas in the sports and recreation, conservation and tennis industries.
ABOUT HAR-TRU SPORTS
HAR-TRU Sports is based in Charlottesville, Va., and is the leading provider of clay courts, lighting and court accessories in the tennis industry. With a focus on developing champions worldwide, HAR-TRU Sports, one of the business divisions operated by Luck Companies, is best known for its HAR-TRU brand of clay courts and uses its products, knowledge, advocacy and passion to further the development of tennis champions around the world. The company’s global expansion now includes courts in Australia and China and a focus on innovative green technology to provide world-class products. For more information visit hartru.com
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