IZOD Named Official Champions Series apparel
NEW YORK — PVH Corp. (NYSE: PVH) announced today that its IZOD brand is the 2011 “Official Apparel of the Champions Series” 12-city tennis tournament. Through the sponsorship, PVH is outfitting all tournament officials, ball kids, and staff in IZOD apparel. The sponsorship will also include branding through commercials, on-court signage, in-game features, and Champions Series marketing and promotions.
“We are equally proud to welcome such a prestigious brand as IZOD to our family of corporate partners and look forward to a great season with them” The 2011 Champions Series is a competitive tennis circuit featuring legendary tennis icons and world-renowned champions Andre Agassi, Pete Sampras, John McEnroe, Jim Courier, Bjorn Borg, Michael Chang and Mats Wilander. The champions compete for the #1 ranking of the Champions Series with $1 million of bonus pool money on the line for the top three finishers on the circuit at the end of the season.
IZOD’s involvement in the Champions Series tennis tournament as “Official Apparel Sponsor” is part of a multi-tiered brand strategy to reach active minded consumers through key sport sponsorships. The Champions Series tournament is played annually in major U.S. arenas throughout the Fall season. The 2011 Series runs from September 22 through October 22, and will be broadcast on the Champions Series partnered networks, Fox Sports Net and the Tennis Channel, from November 2011 through January 2012.
“The IZOD brand is proud to be the ‘Official Apparel Sponsor’ of the Champions Series tournament and celebrates its connection to some of the greatest tennis legends of our time, “ said Allen Sirkin, President and Chief Operating Officer of PVH Corp. “We continue to look for strategic opportunities that highlight the IZOD brand’s American sport-spirited heritage, while connecting the brand to our key target audience.”
“We are equally proud to welcome such a prestigious brand as IZOD to our family of corporate partners and look forward to a great season with them”, said Jonathan Venison, Founding Partner of InsideOut Sports & Entertainment.
The 2011 Champions Series tennis markets include:
- Ft. Lauderdale, FL - September 22
- Washington, DC - September 23
- Philadelphia, PA - September 24
- Minneapolis, MN - September 30
- Boston, MA - October 1
- Surprise, AZ - October 8
- Seattle, WA - October 13
- Los Angeles, CA - October 14
- Las Vegas, NV - October 15
- Chicago, IL - October 20
- St. Louis, MO - October 21
- Buffalo, NY - October 22
In each city, the tennis legends will share their on-court expertise at exclusive tennis clinics and mingle with VIP guests at receptions prior to each event. Sponsors and fans will enjoy unique access and entertainment from some of the greatest tennis stars of our time on the Champions Series circuit.
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