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USTA expands green initiatives

FLUSHING, N.Y. — The USTA announced today a further expansion of its environmental initiatives at the USTA Billie Jean King National Tennis Center, home of the US Open, which annually hosts more than 700,000 fans during the two weeks of the event. Alec Baldwin and Billie Jean King will continue to serve as the US Open’s Green Initiatives spokespersons in a comprehensive awareness campaign to promote environmental consciousness among fans. The US Open has been in the forefront for green initiatives at sporting events and in encouraging fans to help preserve the environment. For 2011, the USTA has launched a pilot program in which it will be introducing service ware in the US Open Food Village that is 100 percent compostable.

The US Open Green Initiative began as a pilot program in 2008 and has expanded each subsequent year, all with the goal of making the US Open an environmentally responsible and eco-friendly event. In partnership with the Natural Resources Defense Council (NRDC), environmental consultant, eco evolutions, llc, and GreenSlam, a group of leading environmental organizations, the USTA will once again be working toward reducing the impact that the US Open has on the environment.

Since its inception, the US Open’s Green Initiatives have incrementally increased the amount of materials being recycled, composted, and the number of hybrid vehicles transporting players and VIPs (see attached statistics). The US Open has developed a comprehensive, eco-friendly program to positively influence the environmental awareness of players and fans, as well as developing effective ways to preserve the environment.

“The commitment and expansion of the US Open Green Initiatives will ensure that the world’s highest annually-attended event is the most environmentally conscious,” said Jon Vegosen, Chairman of the Board and President, USTA, and Chairman of the US Open. “These environmental endeavors over the past three years have kept the USTA, the US Open and tennis fans in the forefront of the global effort to preserve the environment.”

Green Initiatives at the 2011 US Open

Recycling

Transportation

Paper Procurement

Energy Management

Food & Service Ware

Fan Awareness

US Open Merchandise

 

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