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US Open welcomes a new cast of characters

WHITE PLAINS, N.Y. — The United States Tennis Association (USTA) and the award-winning brand Uglydoll announced today their partnership to create three limited-edition tennis-themed Uglydoll characters that will be available during this year’s US Open. The characters Ox™, Big Toe™ and Trunko™ will come with their own tennis-inspired narrative that will provide consumers with a unique and fun way to share their passion for tennis. The plush toy collection will be featured in three sizes.

The popular one-of-a-kind toys will be available at US Open event retail shops beginning August 23 and are now available at the legendary FAO Schwarz Fifth Avenue store. Consumers also will be able to purchase the merchandise online at uglydolls.com and usopenshop.org.

“The USTA’s partnership with Uglydoll illustrates both brands’ broad appeal among tennis fans and fun-loving consumers of all ages,” said Paul White, USTA Director of Licensing. “We are pleased to be the first sports entity that Uglydoll has partnered with and look forward to offering tennis fans a fun new twist on Uglydoll characters.”

“We are thrilled to combine art and play by bringing a unique collectible Uglydoll assortment to this iconic world-class tennis event,” said Alita Friedman, Uglydoll Chief Brand Officer.

The US Open, the highest attended annual sporting event in the world, will be held in New York August 29-September 11, 2011 at the Billie Jean King National Tennis Center in Flushing Meadows, Queens.

Fans should be on the lookout for Ox™, Big Toe™ and Trunko™ to make appearances at Olympus US Open Series, in New York City and at the US Open and share their sightings and purchases at #USO11.

 

SportMaster

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