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Tweet Rally Set for 2011 US Open Tickets

August 18, 2011

MONTVALE, N.J. — Tennis and tweeting to get to Flushing begins next week for those seeking US Open tickets courtesy of Mercedes-Benz USA, Official Vehicle and the Presenting Sponsor of the US Open Men’s Singles Championship. The Company and its Tri-State Mercedes-Benz dealers are kicking off the Tweet Rally to the 2011 US Open and plan to giveaway 90 pairs of tickets during a two week period through the Twitter feed @MBUSA. One special giveaway location is going to include an opportunity to meet Roger Federer, who is personally handing over tickets.

From August 22 – September 1, 2011, via the @MBUSA Twitter handle, messages are being broadcast with clues to surprise locations and times where those following the Tennis Tweet Rally can go to land a pair of premium loge US Open tickets. Each location is marked by a special tennis themed 2012 ML 350 SUV, which serves as the ticket giveaway spot on a first come, first served basis.

Thirty Mercedes-Benz dealers in the Tri-State region are participating and approximately three or four locations per day are being revealed via the Twitter feed @MBUSA. One special giveaway location is going to include an opportunity to meet Roger Federer, who is personally handing over tickets.

Mercedes-Benz USA (MBUSA) announced a multi-year marketing partnership with the USTA in 2010 that designates Mercedes-Benz the “Official Vehicle of the US Open” and the “Presenting Sponsor of the US Open Men’s Singles Championship.”

The four-year agreement with the US Open includes significant on-site presence during the tournament, national TV media commitments, and an extensive presence on USOpen.org. Mercedes-Benz is also a sponsor of Arthur Ashe Kids’ Day, the interactive tennis and entertainment festival that serves as a kick-off event for America’s only Major tennis tournament.

For more information on the Mercedes-Benz US Open Twitter® Rally Promotion, visit the Mercedes-Benz USA Facebook page at http://on.fb.me/pBAULy.

Participating Mercedes-Benz Tri-State region dealers include:

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at mbusa.com, mbsprinterusa.com and smartusa.com.