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Pros lined up for Arthur Ashe Kids' Day

WHITE PLAINS, N.Y. — The USTA announced today that reigning US Open Champions Rafael Nadal and Kim Clijsters, world #1 ranked Novak Djokovic, former US Open Champion Andy Roddick and the 2010 US Open Wheelchair Champion David Wagner will team up with actor Bradley Cooper, New York Knicks All-Star Carmelo Anthony, and pop star Cody Simpson at the 16th Annual Arthur Ashe Kids’ Day presented by Hess Saturday, August 27 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y., from 9:30 a.m. - 4 p.m. Hosted by TV personalities/actors La La Anthony and Quddus, the show will feature more musical guests and tennis stars set to be announced in coming weeks. The popular full-day tennis and music festival for children and adults alike — including interactive games, musical entertainment and tennis activities - will also feature performances from up-and-coming stars including Girls Nite Out, Action Item, Jacob Latimore and Nickelodeon’s The Fresh Beat Band. Arthur Ashe Kids’ Day Presented by Hess will kick off the 2011 US Open, which runs from August 29 - September 11.

From 9:30 a.m. - 12:30 p.m., kids and their families can experience an exciting schedule of free tennis games, live music and attractions taking place throughout the grounds of the USTA Billie Jean King National Tennis Center. Inside Arthur Ashe Stadium from 1 p.m. - 3 p.m., the live tennis and music show will feature fun exhibition matches and skills competitions with Rafael Nadal, Novak Djokovic, Kim Clijsters, Andy Roddick, David Wagner and other top players and celebrities with musical performances by Cody Simpson and more.

Stadium show tickets are on sale now through Ticketmaster (1-866-OPEN-TIX), usopen.org and at the USTA Billie Jean King National Tennis Center box office. American Express is the official card of Arthur Ashe Kids’ Day. General admission promenade tickets cost $10 and loge tickets are $20. Arthur Ashe Kids’ Day will be broadcast nationally by CBS on Sunday, August 28, from 12 p.m. - 1:30 p.m (ET). Kids 12-and-under with stadium show tickets will receive a free Arthur Ashe Kids’ Day hat from the USTA and Hess on a first-come, first-served basis.

“We are excited to kick off the 2011 US Open with the biggest names in sports and entertainment at the 16th annual Arthur Ashe Kids’ Day presented by Hess,” said Harlan Stone, Chief Business and Marketing Officer, USTA. “We look forward to serving up a day of family fun as we celebrate the life of a tennis legend whose mission was to empower kids through sport and education.”

Over the years, Arthur Ashe Kids’ Day has featured many of music’s biggest acts including Justin Bieber, Rihanna, Jonas Brothers, Demi Lovato, Sean Kingston, Jordin Sparks, Britney Spears, Ne-Yo, Gavin DeGraw, Jessica Simpson, Backstreet Boys, Bow Wow and Hanson.

This year’s lineup will feature:

Bradley Cooper — Cooper recently completed production on the thriller, THE WORDS and later this month will begin production on the independent drama THE PLACE BEYOND THE PINES. Later this year, Cooper will begin production on PARADISE LOST for Legendary Pictures. Cooper will play Lucifer in the adaptation of John Milton’s epic 17th-century poem “Paradise Lost.” Cooper was recently seen reprising his role as Phil in Warner Brothers’ THE HANGOVER PART II, director Todd Phillips’ follow-up to 2009’s smash hit THE HANGOVER. Earlier this year Cooper starred in Relativity’s hit drama LIMITLESS, opposite Robert De Niro and directed by Neil Burger.

Carmelo Anthony — Carmelo Anthony has not only been one of the top scorers in the league, he has also diversified himself as a player, a family man, a businessman and a philanthropist. Prior to being drafted 3rd overall in the 2003 NBA Draft by the Denver Nuggets, Melo led the Syracuse Orangemen to their first ever National Championship. Once in the league, Anthony led the Nuggets to two divisional titles and to the playoffs every season since his rookie year. He also served as co-captain for the USA National team that took home the Gold Medal during the 2008 Beijing Olympics, the ultimate token of redemption, success and global recognition for the NBA All-Star and two-time Olympian. This past season, Melo led the New York Knicks to their first playoff appearance since 2004, while bringing much needed life and energy back into the Garden.

Cody Simpson — Cody Simpson began posting YouTube videos of himself at age 12 performing covers of songs by artists who inspired him, including Justin Timberlake, Jason Mraz, and The Jacksons. Cody’s YouTube Channel, active since August 2008, now boasts nearly 70 million views and more than 250,000 subscribers. In April 2010, Cody signed with Atlantic Records, which released his debut EP, “4U” highlighted by the rhythmic pop singles “All Day” and “iYiYi” featuring Flo Rida. This past May Cody released his latest single, “On My Mind” which skyrocketed to #1 on Radio Disney. Cody was a featured performer at the 2010 Australian Kids’ Choice Awards and just recently wrapped up a nationwide co-headlining tour alongside Greyson Chance. Cody’s full length Atlantic Records debut will arrive everywhere this September.

The interactive activities, offering children of all ages a chance to hit with top tennis pros and win prizes, include:

Presented by Hess and produced by the USTA, Arthur Ashe Kids’ Day honors tennis legend Arthur Ashe and continues his mission of using tennis as a means to instill in kids the values of humanitarianism, leadership and academic excellence. Arthur Ashe Kids’ Day introduces children of all ages to the great sport of tennis while bringing families together for a fun, interactive experience. A portion of the proceeds from Arthur Ashe Kids’ Day benefits the National Junior Tennis and Learning (NJTL) network. The NJTL was established by Arthur Ashe, Charlie Pasarell and Sheridan Snyder in 1969 with the mission of developing the character of young people through tennis and education. Since then, the NJTL network has grown to include over 600 chapters which serve over 250,000 youth annually. NJTL chapters, which vary in size and scope, can be found in 46 of the top 50 U.S. markets, making NJTL one of the USTA’s largest community-based initiatives. NJTL chapters are supported by the USTA through grants, awards, and various learning opportunities. NJTL participants and chapter leaders have the opportunity to take part in a number of core programs, including the Tennis Leadership Camp, the Arthur Ashe Essay and Art Contest, Arthur Ashe Kids’ Day, the National Student Athlete Competition, NJTL Kids’ Days, a scholarship to the annual USTA Community Tennis Development Workshop, and low-cost insurance.

The USTA recently launched a new interactive, kid-friendly website for Arthur Ashe Kids’ Day. For more information on the event, log on to www.arthurashekidsday.com, “like” the official Facebook page facebook.com/ArthurAsheKidsDay or follow @AAKidsDay on Twitter. In the event of inclement weather, ticket holders can log on to any of the sites listed above for the most up to date information.

The 2010 US Open drew more than 710,000 fans, maintaining its position as the highest attended annual sporting event in the world. More than 85 million viewers watched the 2010 US Open on CBS Sports and ESPN, and international broadcasts reached 180 countries. JPMorgan Chase & Co. is the presenting sponsor of the US Open women’s singles championship. Mercedes-Benz USA is the presenting sponsor of the US Open men’s singles championship.

The 2011 US Open will be held Monday, August 29 through Sunday, September 11. Tickets for the 2011 US Open can be purchased four ways: 1) at USOpen.org; 2) by calling Ticketmaster at 1-866-OPEN-TIX; 3) at all Ticketmaster outlets; or 4) at the USTA Billie Jean King National Tennis Center box office. American Express is the Official Card of the US Open.

Hess Corporation (NYSE: HES), with headquarters in New York, is a global integrated energy company engaged in the exploration, production, purchase, transportation and sale of crude oil and natural gas, as well as the production and sale of refined petroleum, natural gas and electricity products. Hess is one of the leading independent gasoline-convenience retailers on the East Coast with more than 1,350 stations and convenience stores in 18 states.

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with more than 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, “like” the official Facebook page facebook.com/usta or follow @usta on Twitter.

 

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